wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,083 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,243)
Q&A (523)
Media (1826)
Rachel K.
N Arlington, NJ
241 reviews
Beauty Junkie Expert Level 3
This foundation was not great for my oily skin, I have worn it a couple of times and I always end up looking super oily at the end of the day. I have tried using it with primer and I still get the same results. I love the packaging and I think it gives great coverage but I guess my skin doesn't like it. Wouldn’t recommend for oily skin
Katherine C.
Snohomish, WA
185 reviews
Beauty Junkie Expert Level 3
Purchased at: Walmart
This foundation is pretty good for the price point. I took the advice from someone on here and i lightly pat the foundation with my fingers first and then blend it in with a damp beauty blender. The resulting look is a pretty long wearing natural look. I feel like with this product i do have to be more diligent about regularly exfoliating each week or else it can show off imperfections and make the face look cakey. The product does have an unpleasant chemical-y smell to it when you first open the bottle but once it is applied you cant smell it. I wish it had a pump bottle and a greater shade range (the fairest is slightly too dark on me) but for the price point who can complain? I have sensitive skin and i surprisingly havent had any reaction to this product
Maegan M.
Piedmont, SC
134 reviews
Beauty Junkie Expert Level 2
I’m not even going to lie. I thought “this is going to be trash” when I bought it at Dollar General on a whim.. but I was so wrong! I love this foundation and it’s coverage is PHENOMENAL! I just don’t recommend it if your face is dry, because it will cake terribly in those areas even if you use primer/moisturizer before hand.
Bryanna F.
Vero beach
178 reviews
Beauty Junkie Expert Level 3
I 100% do not understand the hype for this product.

It is cheap. Under $10(usd) I believe? I could be wrong but it’s definitely affordable and readily available at any drug store/Walmart/target. Access and affordability is definitely a plus for it.

But everything else basically sucked. The applicator is a flat stick which is weird and a bit difficult to work with. And it began to separate immediately on my face. I am a professional MUA so I know how to apply products correctly and nothing I did could make this look any better on my face.

On top of that, drug store foundations generally contain a lot of harmful ingredients that could cause break outs and other skin issues.

You get what you pay for.
Lexie B.
26 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This foundation looks beautiful on the skin. It is easy to apply it comes with an applicator and I love that. To me I think it has a dewy finish. I love that it is affordable. One thing I have to say is get a darker shade and you think you are becaus e I got a shade that I was but when I got home I tried and it was to light.
Abigail B.
16 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I used to shell out money for expensive foundations, but I tried this after watching a youtube video by Tati, and I was hooked. Its got a good coverage, doesn't cake, good color, doesn't settle in my pores, and it lasts. I'm so happy to have found this, it's saving me so much money. I had no idea Wet and Wild had stepped up their game since I was a little girl, but they really did. I'm impressed. 
Victoria F.
Orlando, FL
105 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
The Wet n Wild Photofocus foundation is my ride or die. I absolutely love this. The coverage is medium but can easily be built up or spread thin for light coverage and is so easy to apply. I've tried it with both a brush and a sponge and it's amazing either way. I've already bought this three times and loved it every single time. It's my tried and true. I didn't notice a weird smell that everyone else is mentioning and the lid of mine didn't break off. The packaging didn't feel cheap, in fact it looks pretty expensive to me. I love this foundation. And the applicator is so easy to work with, I love the spatula. There isn't a single downside that I can think of.
Dawn F.
Punta Gorda, FL
155 reviews
Beauty Junkie Expert Level 2
I love this foundation ! It’s super affordable and it has medium to full coverage which is great, buildable as well! Blends out super easily and such a nice satin finish which I love. Again very affordable and last all day. I’d recommend this to anyone !
Daisy Z.
116 reviews
Beauty Junkie Expert Level 4
Great affordable foundation I love this foundation for when I’ll be taking photos because it was no white cast or flash back. I also like the color section. I enjoyed that it has a spatula to pick up foundation since it has no pump. I will be repurchasing it again and recommend it. wet n wild Photo Focus Foundation
Felicia H.
Cincinnati, OH
602 reviews
Beauty Junkie Expert Level 5
I bought this because I wanted a cheaper foundation to wear for the summer when I put on my self tan. This was very affordable and the quality is surprisingly much better than I thought it was going to be. At first, I didn't like the design of the bottle or the smell of the foundation, but I got over it easily when I saw how nice and natural the foundation looked while still covering up my acne scars and redness. Will definitely be buying this again!  wet n wild Photo Focus Foundation
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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