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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Choua Y.
38 reviews
Beauty Junkie Expert Level 2
Honestly this is a great product for it's price. Like honestly...it covers most imperfections and leaves you with a great finishing touch! It looks great in flash photography as well. There's no flashback. The things I don't like about this product is the fact that it smells intensely like makeup and there is no pump on the bottle.
Kiah W.
Las Vegas, NV
19 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
Definitely one of the best drup store foundations. Gives you medium coverage and is buildable. Has a weird paint smell which I dont like but for the price point I'm not mad. Has a medium feel not exactly lightweight but if you want to save your coin this is a great buy.
Melissa r.
Phoenix, AZ
201 reviews
Beauty Junkie Expert Level 4
Nice coverage foundation hard to find the right shade I will try to get another to mix together can get heavy and cakey if to much is applied but used lightly with a setting powder it's great !
Cynthia S.
Harmony , FL
182 reviews
Beauty Junkie Expert Level 2
I bought this foundation because of all the hype but I wasn't impressed at all the foundation doesn't last at all it has a nice finish but by the middle of the day it had a bad reaction to my face it gave me a rash it was itchy and horrible. I won't buy again and won't recommend
Destiny R.
Hope Mills, NC
12 reviews
If I could give this product more than 5 stars I would! This is the best foundation I've ever used. It's full coverage with a natural, almost dewy finish that doesn't get cakey or oxidize. I use it every day and have already repurchased. If you don't already own it, go to your local drugstore and pick it up right now!
Nicole Y.
292 reviews
Beauty Junkie Expert Level 4
I was pretty nervous to use a foundation that was only $4 but I LOVE IT!!! It gives great coverage and looks so natural on my skin. It's one of my favorite go to foundations now. I love how easy it is to blend and buildable it is. It is a definite must have in my collection ☺
Erica R.
Munhall, Pa
66 reviews
I don't know how I feel about this. It smells like house paint. And comes off powdery on me. I have very lenient skin and don't break out from products easily but after using this foundation yesterday, I woke up today with bumps and bubbles and pimples and red spots, which is very weird for my skin!
Britten P.
Phoenix, AZ
63 reviews
Beauty Junkie Expert Level 2
I first must thank wet n wild for making the color matching process so easy. I struggle with this and never find my true match. Now I have lol. Love the satin finish it gives. Blends out wonderfully with my elf flat top powder brush. I don't feel the need to set it. It also doesn't define my smile lines like other foundations do. Even without a primer I find this looks like my skin but better and gives me almost full coverage. I don't have problematic skin but I do like to cover my freckles and some minor discoloration and this foundation is buildable to get the full coverage if u want it without looking like cake face. I have really dry old lady looking skin when I wear foundations and I just adore this one makes me feel like I'm 20 again. I'm 32 btw.
Julez M.
Lawrence, MA
25 reviews
Beauty Junkie Expert Level 1
Ok soooo this foundation has taken over my make up collection!!! It has lived up to ALL OF THE HYPE it has gotten... if u haven't tried this what are u waiting for!?! It is light weight which is awesome and it's not greasy which is a plus for me and it's medium to full coverage which is awesome because it's buildable...
Megan C.
Cincinnati, OH
32 reviews
Beauty Junkie Expert Level 1
Let me start by saying that if you need a cheap foundation, this is it! This foundation is amazing. And a whole bottle for under $5 !? Sign me up! People assume a lot of times that because something is cheap you shouldn’t buy it. But with this brand that is not the case!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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