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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,379 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8379)
Q&A (456)
Media (1671)
Kelly K.
Denham Spgs, LA
48 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
This formula is very drying. I applied this product 2 different ways. With a damp beauty blender and a brush. I was not impressed by either. I also didn't like the spatula. It was watery and I was scared to get it on my clothes. I will not repurchase this product. Thank goodness it was cheap
Adriana A.
31 reviews
Beauty Junkie Expert Level 3
I do not recommend this product at all it's way too over hyped. I tried to like it because of the price but there's better alternatives from the drugstore. It felt like I was wearing layers of makeup. By the time I had all my makeup on I wanted to wash my face immediately.
Alexandra B.
Williamsburg , VA
76 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
First . This comes in a super pale/ light shade so if you are very pale this is perfect . Great coverage but it is buildable . I do not like that it smells like paint but it disappears after you apply the foundation . I have dry skin and have not had issues with this foundation !
Susie W.
Flushing , MI
18 reviews
Beauty Junkie Expert Level 1
I have loved the foundation!!! I've used Estée Lauder for years and this foundation is keeping up with it! I wouldn't say it's better than Estée Lauder but it is a cheaper alternative with great coverage and wear time! Although glasses girls be ware of the horrible rub off!
Claudia D.
Houston, TX
101 reviews
Beauty Junkie Expert Level 4
This foundation is by far my favorite foundation at the drug store! The formula is amazing it's super long lasting. It works great on all types of skin tones. It's easy to build up and won't get cakey. The price rage is from $4-$8 which is amazing for such a great foundation
Missy L.
Bogue Chitto, MS
40 reviews
Beauty Junkie Expert Level 2
This foundation is so light on the face and feels amazing!! Coverage is buildable. I absolutely love this Wet n Wild makeup!! I have dry skin and it didn't make any kind of effect on it. I think this foundation would be great for people with oily and also combination skin.
29 reviews
Beauty Junkie Expert Level 1
Best drugstore foundation I've used it smells a little like paint but it isn't bad once you set it with a powder. Medium coverage but you can build it up no problem I use a beauty blender to apply mine and I would defiantly repurchase it leaves your skin looking soo flawless
Odalis G.
16 reviews
Beauty Junkie Expert Level 1
It is perfect. It's easy to apply and just smooth on the skin. It has nice coverage and it's not heavy at all. I would recommend it to anyone. I do have dry skin and I make sure to apply some moisturizer before. Along with that I love how it stays on. I love how it look good on photos as well. It's an amazing product. The good thing about it is that it's not that expensive at all 
Choua Y.
38 reviews
Beauty Junkie Expert Level 2
Honestly this is a great product for it's price. Like honestly...it covers most imperfections and leaves you with a great finishing touch! It looks great in flash photography as well. There's no flashback. The things I don't like about this product is the fact that it smells intensely like makeup and there is no pump on the bottle.
Rebelwarpaint A.
Sacramento , CA
134 reviews
Beauty Junkie Expert Level 2
Wow Wet n Wild has really stepped up their game!! These foundations go on smooth and feel light weight but work as a full coverage. Big plus in my eyes is the built in spatula into the lid so you don't have to get your hands all dirty. Would purchase these again for sure
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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