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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Madison W.
4 reviews
Review for: Soft Beige more...
I have extremely OILY skin, and I also work 12 hour days and this foundation lasts through it all! It feels light on the skin but covers any blemishes, breakouts, and makes my pores disappear! I love the matte finish and you cannot beat the price point! This is definitely my favorite drug store foundation! 

Dena M.
96 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I love this foundation! It matched my skin perfectly and goes on so smooth. Not Carey at all. It comes with a spatula applicator that I actually really like. Makes it easy to apply onto the face using the spatula. The only minor thing is the smell. It does have a paint smell to it but it goes away quickly. Great price and highly recommend
Kristi C.
4 reviews
Review for: Soft Ivory more...
So this was my first time trying drug store foundation, as I have very sensitive skin. The coverage was honestly worth more than the $6 it costs, it did not break up or cause dry patches as I have combination skin. If your skin is on the dryer side you may not have to set with a powder, it does dry matte but still with a natural finish. I would say medium coverage.
34 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
I wish I could give this 5 stars. Because the coverage, performace, color and longevity is all 5 starts. Where the product goes wrong is it's smell!!! It smells like straight up paint!!!! Bc of this i try to use it sparingly. Like big eventsz or im going to be hot in the heat. If not for the smell I would exclusively use this foundation daily!!!
Ashley M.
Rochester, NY
18 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This foundation is beautiful on the skin, gives a nice medium coverage and smooths out my dry patches but unfortunately has some cons that outweigh the pros.
Beautiful finish
Good medium coverage
Somewhat long lasting

Not long lasting unless set with powder
VERY STRONG SMELL! Goes away once dry, but very hard to get past!
unsanitary applicator
Made me breakout in cystic acne

The fact that it made me break out is what took two stars off my review. I think their are other drug store foundations that are just as beautiful that are made with better quality ingredients for acne prone skin!
serena g.
New York
48 reviews
Beauty Junkie Expert Level 1
Review for: Cocoa more...
I love this foundation, it’s super affordable and is very lightweight on the skin. Once thing is that if you are looking for something super full coverage than this might not be for you. It is good for people with dry skin because it isn’t super cakey and thick.
Christine B.
Reading, PA
49 reviews
Beauty Junkie Expert Level 2
First off, it loses a star for smelling like paint. For the price this is a good foundation. It has a really thin consistency but offers decent coverage. I purchased the shade Rose Ivory because at the time, I think that was the lightest I could find in the store.

If I do buy it again, I would go lighter. It seems to oxidize a bit. Given the right shade, I would probably wear it more.

But you really can’t go wrong for the price, try it.
Yana S.
San Francisco, CA
87 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I love the matte finish of this foundation . It feels a little bit heavy but almost light weight and the coverage is amazing. My skin looks perfect wearing this but I always ends up having breakouts after wearing the foundation for hours. Overall i would still recommend this foundation 😍
N E.
3 reviews
One of my favorite fondation of the pharmacy. Its finish is quite matte but it is not dry. I love the durability it has, its coverage is medium to high depends on how you work. If you have Normal, Mixed or oily skin it is excellent for you. But if you have dry skin you can use it with a good skin preparation.
A B.
4 reviews
Review for: Desert Beige more...
This is the only foundation that i used and i feel like I have no foundation in my face it covers everything and it looks amazing in my face, also I have used a lot of foundations and I didn’t found my perfect shade but with this one this is the perfect shade for me😻 totally in love 💖
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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