wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,796)
Q&A (487)
Media (1763)
Shirley V.
27 reviews
Beauty Junkie Expert Level 1
Review for: Toffee more...
I like this foundation. It’s a medium coverage for me, and it is long lasting. It applies Matte and gets a little more natural through out the day. It’s easy to apply thanks to the spatula applicator. You definitely don’t waste much product because you apply little by little. I like it!!
Elizabeth W.
Hernando, MS
22 reviews
Beauty Junkie Expert Level 1
I really love this foundation! It glides on smooth, and lasts all day long without looking cakey! Only problem I have is, during the hottest part of the day it does seem to not last as long! But I still give it high ratings!!
Dubraska M.
Orlando, FL
149 reviews
Beauty Junkie Expert Level 2
Mi base favorita de farmacia! Es la mejor base que he probado en el mundo, me encanta porque no tiene el efecto de flash back, las fotos quedan increíbles usando esta base; a pesar de ser una base para fotografías no se siente pesada en el rostro pero a la vez cubre muy bien, puedo decir que es de cobertura alta. Me encanta!
Sydney G.
65 reviews
Beauty Junkie Expert Level 2
I love it, it's a medium coverage, you can build it up, it doesn't feel heavy or greasy. It's a natural finish, you can make it more matte or dewy. The color I got was too dark, but they have a good range of colors. It does crack a little around my nose, but all foundations do that to me.
Maggie O.
Belle Mead, NJ
538 reviews
Beauty Junkie Expert Level 5
Absolutely love this foundation! It has been my go to and is great for casual and full glam looks. Not cakes, buildable and has such a wide range of colors. Such an amazing and affordable price too! I cannot say enough good things about this foundation! The spatula is really nice for application too!
Diana H.
129 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I like and breath for this foundation. It’s amazing. You can build up to full coverage. It does oxidize but not horribly. It’s light to wear there’s a big range in colors. I always buy this foundation. It’s $5 At most drug stores.
Amy S.
Milton, PA
311 reviews
Beauty Junkie Expert Level 5
Review for: Buff Bisque more...
Decent foundation for the price. I have to use 3 layers to achieve the coverage i want. It smells like paint but the smell doesn’t translate to your skin. So your not smelling it all day at least. I feel like i went through the bottle very quickly due to the amount i had to use to achieve desired coverage.
Sequoya F.
Holley, NY
70 reviews
Beauty Junkie Expert Level 4
The coverage is fine, sometimes it feels a little thick of cakey, the thing that makes it something I probably won't buy again is that it smells awful. It smells like paint, the kind you would use to paint your house. After a while you get used to it but still, who wants to smell like house paint
Rosmely G.
Los Angeles
7 reviews
Review for: Caramel more...
This is my holy grail foundation! I seriously love how it affordable and cruelty-free. This foundation has a satin finish with medium coverage that can be built up without feeling cakey, I like how lightweight it feels on my skin and the spatula helps apply the perfect amount onto my skin.
Ginny R.
283 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
This is a decent foundation, I got a pretty light color that should work for me once my summer tan fades. It blends in smooth and sits well on my face all day. It doesn't seem to break down or clog my pores. The applicator is interesting, not sure how I feel about the scoop-looking-thing. 
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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