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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Ashley J.
194 reviews
Beauty Junkie Expert Level 2
First off you can't beat the price for only $4! Comes in a variety of shades and is a medium to full coverage. Super easy to blend and lasts all day! I have oily skin so I do have to set mine regardless but I highly recommend!
Julie R.
Turlock, CA
45 reviews
Beauty Junkie Expert Level 1
The price is right. Good coverage. Didn't sink into the skin and blend out as well as I hoped. Lasted well for about 6 hours on my oily skin, then it started to break apart in my t-zone. Overall, a decent foundation, but I've gotten better from the drugstore and probably won't repurchase.
Michelle F.
21 reviews
Beauty Junkie Expert Level 1
I'm probably one of the few people that doesn't like this foundation. It did not cover nearly as much as I wanted it to and the strong paint scent was a big turn off. My main reason for not liking this foundation was that every time I tried it, it ended up looking patchy, especially around my nose. I tried it with a number of different primers but nothing seemed to help.
Alyssa D.
4 reviews
Review for: Soft Beige more...
For being under 8$ this is amazing!! I use a variety of different foundations from top notch to drug store and this is in my top 3!!! It stays all day and doesn’t get greasy or dry at all!! It blends perfectly and I couldn’t ask for much more from this foundation!!
Rebecca I.
32 reviews
Beauty Junkie Expert Level 1
One of the best for the cost foundations I have ever had. It is a very liquid foundation and is very buildable for full coverage. Leaves my skin looking amazing and it is not drying at all.
Amanda C.
Elkton, MD
33 reviews
Beauty Junkie Expert Level 1
I love the applicator to apply the makeup. When you open it up it has a weird smell to me it smells like paint. I notice with a brush it has better coverage I've notice that it sets really quickly. In my opinion it'll get caky if it dries to fast. It's definitely for people with oily skin.
Jazmin T.
Sylmar, CA
37 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
If your on a budget and looking for full coverage with a dewy finish this is your best best . Doesn’t take a lot to cover your full face . Last all day with no shininess , would deff buy over and over again
Victoria B.
Lincoln, NE
45 reviews
Beauty Junkie Expert Level 2
One of my faaaavorite foundations as of late. looks beautiful on my skin, has great coverage and stands up well to my oily skin!! I gave it one less star because of the limited shade range otherwise, AWESOME, CRUELTY-FREE WIN!
Jasmin M.
34 reviews
Beauty Junkie Expert Level 1
I asked people on here for their opinions on this and so many people recommended it and said it was worth the hype. I went to Ulta and purchased it and oh my god. It really is worth the hype. The coverage, color ranges, the finish and the way it applies are soooo freaking nice. I love it.
Erin T.
48 reviews
Beauty Junkie Expert Level 1
This Foundation goes on extremely smoothly it's easy to spread and blend. It spreads evenly and there is no flashback when you take a picture with the flash on. It is lightweight and doesnt feel like its weighing your face down. The amount of product they give you is good for the price.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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