wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,788)
Q&A (487)
Media (1757)
Sarah T.
Bloomington, IN
229 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
I had a very hard time finding my shade. So I have mixed feelings because the foundation goes really ashy on me and washes me out. I’m nw20 by Mac standards, this foundation didn’t have a pink undertone nearly dark enough(and I’m pale!). I think the formula is ok but I’m not willing to commit.
Elena W.
Detroit, MI
47 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
One of my favorite foundations!!!! Medium coverage, very blendable and lightweight. I'd say not as good as my holy grail the maybelline fit me foundation, but very nice too! I have a combination skin, oily around the nose, I think that it works just fine. Definitely would recommend to others!
Rebecca M.
51 reviews
Beauty Junkie Expert Level 1
First of all, for drugstore foundation this is THE best I've ever tried.  It stays on all day long with no problems.  I feel like it's good for combination skin although mine is slightly oily.  It's easy to apply and full coverage.  I'd recommend to everyone I know.
Robbie R.
Edinburg, TX
50 reviews
Beauty Junkie Expert Level 2
This foundation is seriously AMAZING! I don't remember the exact price, but it was super adorable from the drug store. It feels super light weight & has amazing coverage. My skin looks flawless every single time I use this foundation. This is my all time favorite drug store foundation! I will definitely keep buying over and over again.
Nicole C.
346 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
For a drug store foundation this is a good one. I like the spatula application, it last all day, and the coverage can be built up. It took buying 2 bottles to find the right shade for me. I have combo skin, and as always I moisturize and prime before applying, set and use a finishing spray.
Emily S.
99 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
I am honestly more of a BB cream girl, but I bought this because I wanted something that would give me more coverage for a photo shoot, it was affordable, and had good reviews. It went on smooth and blended out nicely, it has medium buildable coverage, and a nice semi-matte finish. Love it
Christy Y.
Norwalk , CA
59 reviews
Beauty Junkie Expert Level 2
About to be in Day 3 of trying out this foundation, I unfortunately got the wrong shade so hopefully after getting the right one I'll get a better feel for it. It gets a little oily on me and settles into pores but I love the way it looks on the skin. I just need to try more primers with it!
Samantha M.
22 reviews
About to repurchase because it works so good for me! Your girl's broke and can only afford drugstore at the moment. This is a medium to full coverage foundation amd builds quite well. It isn't completely matte but I personally like that because I have combo skin. It is very buildable and covers blemishes pretty well, best with a stipling brush.
Alejandra D.
24 reviews
Beauty Junkie Expert Level 1
This fundation had me shook! Very good fundation for the price point, dries matte and makes my skin look like porcelain! One thing I don't like is that it has a paint smell, but it goes away once it dries. It is very buildable, and dries fast. Good fundation and certainly one of my favorites!
Mona D.
Van Nuys , CA
51 reviews
Beauty Junkie Expert Level 2
Review for: Amber Beige more...
The best love it. I have Light Medium, not aAmber Beige. Full coverage and matte💖💖 smooth foundation and perfect finish. I love this. Best foundation of all time!! wet n wild Photo Focus Foundation
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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