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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,358 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8358)
Q&A (454)
Media (1665)
Mekenzie C.
12 reviews
Review for: Soft Beige more...
I LOVE LOVE LOVE this foundation! It is full coverage but is lightweight and does not get cakey. I have very oily skin and as long as I set it with a powder, it lasts pretty well throughout the day. The paddle makes it very easy to apply. I absolutely would recommend this to some and I already have!!
Brittanie I.
Lilly, PA
145 reviews
Beauty Junkie Expert Level 4
This is overall a pretty good foundation for being drugstore. It gives off a natural satin finish, but can easily be mattified with powder. The coverage is medium to full, depending on how much you build it. It does get a little dewy on me throughout the day but for five bucks you seriously cant beat it!
Hannah T.
5 reviews
I really liked the coverage on this product but it was not my shade, it was in the middle for weight. I wish I had a blender to blend it but it was easy to apply, it had  good coverage  over all, but I put too much on, I would buy it again but in my shade. I really want to get another 
Victoria R.
Winter Park, FL
353 reviews
Beauty Junkie Expert Level 5
I really wanted to like this foundation but it gave me 0 coverage (I hate acne prone, sensitive, combo skin) and it just looked (& felt) horrible. I gave it 2 stars because the shade selection was great and I like the spatula applicator it has. Other than that it's garbage unless you already have rly nice skin
Grace K.
New York
45 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
The coverage for this foundation is honestly not bad. But it becomes cakey REAL fast. I thought it was my sponge that I was applying with so I changed it multiple times, but every time it become cakey. Also if I wanted to build up the coverage a little more and add more, the foundation would come off.
Nancy C.
El Paso, TX
36 reviews
Beauty Junkie Expert Level 1
This foundations is awsome ,i have oily skin and this left my skin really matte for 8 hours or more!
At first i didnt like the smell but i got used to it .I bougth my first bottle at walmart for about $11 .
It is worth it for an affordable product and really does the job and best of all no FLASHBACKS!💕
Britt D.
Perkiomenvlle, PA
83 reviews
Beauty Junkie Expert Level 2
This is such an amazing full coverage foundation for such an affordable price. It stays in place all day long and it is so easy to apply with either a beauty blender or a brush. This is definitely a full coverage foundation though, so maybe a little bit too much if you're out in the sun all day long.
Anaid O.
Bell, CA
6 reviews
Beauty Junkie Expert Level 1
I love this foundation. It lasts all day for me and it doesn't look like I have a cake face. I love how well it blends and works with other products. I can never go wrong with this foundation it has been my go-to since it was released. Absolutely recommend. ❤️ wet n wild Photo Focus Foundation
Berenice A.
63 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
Wet N Wild  is so good! honestly I really like it because I have freckles and it kinda fades them away but covers up all my pimples(huge plus). It is so easy for me to wake up at 5 in the morning and apply it. I would tell my friends about it if they would want to have their skin looking natural.
Susan Marie V.
Santa Monica, CA
121 reviews
Beauty Junkie Expert Level 4
This foundation makes my skin look so good! It's an amazing foundation for that price! The only thing I don't really like is the applicator, but that is okay, of course! The product is more important than that and it's amazing! It doesn't look caked at all! It's not full coverage, which I like a lot!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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