wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,971 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,813)
Q&A (490)
Media (1765)
Teri M.
18 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I absolutely love this foundation! It is a good full coverage long lasting foundation. I personally think it is a mix between dewy and matte. However I think it is more on the matte side. I will definitely be buying this product again.
Krista P.
3 reviews
Review for: Porcelain more...
I love this foundation ! I stick to shopping drugstore foundation and i found that this one is very well priced with a great quality. it’s easy to apply with the paddle style applicator and is a very lightweight, comfortable foundation. the shade range is good and it didn’t bother my dry skin either!
Angie I.
Milpitas , CA
190 reviews
Beauty Junkie Expert Level 4
This is my everyday foundation. I use it with a beauty blender and it works great with my oily skin. I notice that after 4 to 5 hours I get slightly oily on my T zone and have to touch up. I highly recommend this👍🏼
Bev M.
276 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I'm having alot of trouble getting past the smell of this foundation. It smells like paint the color match is great but I just have been very weary of using it because the smell is soooo strong wet n wild Photo Focus Foundation
Mekenzie C.
13 reviews
Review for: Soft Beige more...
I LOVE LOVE LOVE this foundation! It is full coverage but is lightweight and does not get cakey. I have very oily skin and as long as I set it with a powder, it lasts pretty well throughout the day. The paddle makes it very easy to apply. I absolutely would recommend this to some and I already have!!
Emilee R.
87 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I tried this foundation to see what all the hype about it was.. It is the worst foundation I have ever put on my face. It doesn’t blend well, it dries weird, and it makes my face look patchy and dry. I’ve tried a few different blending techniques and the outcome is always the same. It’s just not for me.
Mollee S.
Cabot, AR
273 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
Y’all, I have searched high and low to find a foundation that provides a flawless finish on my skin. Who knew it would be Wet n Wild. I paid $1.30 for a clearance shade and it’s absolutely perfect! However, this Foundation STINKS! it literally smells like paint. If you get past the application the smell goes away.
Lola L.
58 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is such a beautiful foundation out of the various high end foundations I’ve tried this seems to beat them. I have combination skin and this working in my dry patches and my oily t- zone leaving my skin flawless all day! I absolute adore this foundation. An amazing find at the drugstore for sure.
Hannah T.
5 reviews
I really liked the coverage on this product but it was not my shade, it was in the middle for weight. I wish I had a blender to blend it but it was easy to apply, it had  good coverage  over all, but I put too much on, I would buy it again but in my shade. I really want to get another 
Samantha H.
Manalapan, NJ
68 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
A great, inexpensive foundation. This foundation is very build-able but I do feel it can be a bit heavy on the skin. I have dry skin and don't feel like it dries me out at all which is great. I love the little spatula that comes with it making it easy to get product and apply. For $5 it's a must have!!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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