wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,563 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8563)
Q&A (460)
Media (1717)
Theresa S.
Lompoc, CA
415 reviews
Beauty Junkie Expert Level 4
I found this at my local Walgreens store . After
Months of searching for it I finally found it . It's hard finding a good drugstore foundation . This one is it the only draw back is I chose the wrong shade . But the finish was beautiful . It lasted about 4 hrs before I got shiny in my tzone . I recommend this .
Brittany B.
Peyton, CO
354 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
This is hands down, my FAVORITE drugstore foundation! I have combination skin and it looks flawless on my entire face. It is so long lasting, and high coverage! It is so inexpensive and just an overall amazing product!!
Elli C.
Mountain Lks, NJ
31 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
This is my absolute favorite full coverage foundation right now! It is so amazing for the price, lasts all day, and has a super natural finish. This doesn't crease on me at all, and for a full coverage product this isn't too heavy. I would definitely recommend this to anyone who loves a full-coverage look!
Ally M.
Dalton, GA
44 reviews
Beauty Junkie Expert Level 2
I am in love with this foundation! It is full coverage and goes on beautifully! There are some days where it goes on patchy in some areas but I blame my dry skin. For less than $5 a bottle, this is a STEAL! One of my holy grail foundations! I also love the spatula applicator. I would definitely recommend!
Amber B.
347 reviews
Beauty Junkie Expert Level 4
This foundation is pretty good for a drug store foundation. Wet and wild doesn’t get credit for how great their products are like others do. This foundation blends well, the only thing I don’t like about it is that the shades are few and far between actual skin tones. Over all a good product and cheap.
Jessica  K.
Rochelle Park, NJ
55 reviews
Beauty Junkie Expert Level 3
I am very impressed with this foundation! It applies easily and looks flawless. It is light to medium, but build-able coverage. I like the spatula applicator a lot. The only con is it has a bit of a strong, chemically scent. Other than that, I love it! wet n wild Photo Focus Foundation
Elizabeth R.
Arlington, TX
32 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
A very good drug store foundation. You can build up the coverage. It gives NO FLASHBACK!!! Very affordable. I use it everyday! I’ve repurchased it for the 3rd time. I like the applicator, I use it on my mixing tray. The only thing I do not like about it is the smell. It smells like paint. Other than that I highly recommend.
Leslie M.
64 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
There are some ups and downs for this product. It is easy to apply and blends amazingly. It’s lightweight and it feels like your natural skin. I would say it’s about a medium coverage. However,After wearing for long periods of time it breaks apart. I would recommend but keep in mind it mind fade away!
Amanda G.
169 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
My current foundation from switching from Urban Decay and honestly I kind of like more than my high end brand. Even though it’s a little oily, it lasts me about a good 12 hours throughout the days of running errands. I love it. Only downside to it, is that it smelled like paint when I first tried it.
Beatriz V.
San Diego, CA
394 reviews
Beauty Junkie Expert Level 4
Amazing coverage for cheap money ! They have a decent amount of colors and I love the easy application ' I feel like you don't need to set it if you have dry skin but if you have oily skin set it with the new powder !
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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