Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Chelsey B.
22 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
I like this foundation becaue its very cheap and it does work pretty well for is price. The only problems i had with it is its drying for my skin at least and it smells like paint for some reason. I do like the cute paddle applicator. Despite those problems this is a very good drug store foundation.  
Isabella T.
Springfield , VA
70 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
I fell in love with this foundation! It's so cheap and so good! It comes in a wide variety of shades which you can choose from. Also, I love the applicator (spatula), it makes it so easy to apply. Wouldn't recommend to people with dry skin though :(
Larissa F.
Liberal , KS
170 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
This foundation is my holy grail in drug store foundation! The coverage in this is insane! It covers up my acne spots! It is a matte foundation and does cling on to dry spots. If you have oily skin, definitely pick this foundation up! I truly love it.
Dora E.
Memphis, TN
7 reviews
Wet n Wild has created my favorite foundation to date! I absolutely love this foundation and it is so amazing in photos. If there is one thing I would change is that the foundation has a slight chemical smell, like wet paint, prior to use. However the smell dissipates once the foundation is applied to the skin.
Elyssa H.
70 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige, Amber Beige more...
I have these in two different shades from when I’m self tanned and not tanned. For the price you can’t go wrong, i purchased this from my local Walmart and paid $5. It’s a great full to medium coverage and it is very buildable. I love how the application is a little plastic piece for easy application so you don’t have to pump makeup on your hand and get it everywhere.
Araceli V.
68 reviews
Beauty Junkie Expert Level 1
This is definitely my go to drugstore foundation. It's my back up & it works amazing. It stays on all day and doesn't make my face oily, the coverage is perfect. The only downfall on this foundation would be the smell other than that it's a 10
Tae G.
Schaumburg , IL
20 reviews
Review for: Cream Beige, Golden Beige, Bronze Beige more...
This foundation is my holy grail foundation! It’s buildable, long lasting, affordable, comfortable, doesn’t emphasize my dry patches and doesn’t make me itch!! It’s a matte finish and doesn’t need much setting, this makes my skin look airbrushed.This beats my high end foundation and I plan on stocking up just in case. I can’t say enough good things about this foundation!
Alexandra F.
Kalkaska, Mi
11 reviews
I've been using this for quite some time. It's mat finish that's not too drying . I have combination, you may have to re apply at the end of day. This is medium coverage. I recommend this people who need a foundation for cheap. The downside this smells like paint, however it does not bother my skin.
Krysten M.
Chico, Ca
43 reviews
Beauty Junkie Expert Level 3
This is my go-to foundation. I decided to try it after watching a couple of YouTube videos reviewing this product, and I'm glad I did. It's inexpensive, and blends so smoothly. I have almost every shade in my make up kit.
Lucy T.
27 reviews
Beauty Junkie Expert Level 1
I would give it 5 stars if it didn't enhance texture so much at first 😣 it can also be kind of drying because it's a matte foundation. But the lasting power is AMAZING and through out the day it warms up to your skin and looks more of a natural finish. Excellent coverage too. I have combo skin with acne scarring.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.