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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,375 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8375)
Q&A (456)
Media (1670)
LaQuishia M.
58 reviews
Beauty Junkie Expert Level 2
Review for: Espresso, Mahogany more...
Absolutely love this foundation. When I first used it I was skeptical because it made me look orange, so I went on putting on my concealer basically doing my whole face and the foundation melted into my skin like Blue Bonnet Butter (lol). This is my go to foundation, who knew Wet N Wild could produce a foundation that's better than some of these high end foundations. It gives me a airbrush finish. I would category this foundation as a light weight foundation with a light to medium coverage. Minimal to no transfer, melts into your skin, and long lasting. So for my MELANIN SISTERS OUT THERE, don't be afraid of the 'orange oompa loompa look' when you first apply the foundation because it will settle into your skin, so don't panic. I love the little application spatula, easy foundation application. Whether you use a beauty blender or foundation brush to blend this foundation, the finish you will love. Very affordable! Purchased mines from Wal-Mart for $4.68 each. I high recommend this foundation to makeup beginners or anyone in general.  I didn't rate the foundation 5 stars because of the paint smell and I wish it was medium to full coverage.  wet n wild Photo Focus Foundation
Bryanna C.
72 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Great price but smelled awful like strong chemicals and extremely paint like. Its good for a variety of skin types but the shade choices are not a good match at all. The applicator is even like a mini spatula. So while the formula is pretty good I cannot get over the strong smell I would recommend maybelline fit me instead.
Allyson D.
Chicago, IL
306 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
I really liked this foundation! It was a medium coverage foundation, definitely not full. It dried down to like a matte ish finish, the con is that it smells like paint. It's perfect for the price and the shade range. I love how it applies with a sponge or brush. I highly recommend trying it out especially with the price!
Dia D.
Hueytown, AL
525 reviews
Beauty Junkie Expert Level 4
Wet N Wild is really stepping up their makeup game! This foundation is so good and I don't think that I have ever liked a foundation from Wet N Wild until this one. I would say that it's medium coverage but you can definitely build it up to a full coverage. It lasts all day on my skin and it's so affordable. I think everyone needs to give it a whirl.
Brianda E.
Henderson, Tx
122 reviews
Beauty Junkie Expert Level 3
Yes yes yes yes!! Honey this foundation am loving it great coverage love that it's matte finish not feels heavy am just loving it its dose seem to dry up fast so you have to work fast on applying it overall love it
Anna M.
Bellows Falls, VT
112 reviews
Beauty Junkie Expert Level 2
This foundation is absurdly good for the price point. At $5.99, I've been favoring over my other $30 or $40 high end foundations. It looks so gorgeous in the skin, natural medium to full coverage. It has such a diverse shade range, especially for drugstore. I would recommend this foundation for beginners and experts alike.
Jelitza O.
15 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Nude Ivory more...
I want to start by saying I like this foundation I have oily skin and it does look good on my face for a while. It apply better with a sponge I think. The only thing I dislike is the smell!! I would recommend this product if they can handle the smell!!
Misty S.
66 reviews
Beauty Junkie Expert Level 3
I wish there was more colors. Foundations are always either too pink or too orange or too yellow. I have very neutral skin and even the neutral shades in this lean more orange. They need to expand the shade range. Soft beige is perfect when i have a tan in the summer but once the tan fades its way to orange of a foundation
Alexis E.
160 reviews
Beauty Junkie Expert Level 4
Seriously the best drugstore foundation! It's not too matte if you moisturize right but it sits so beautiful on the skin with full coverage. The only downfall is it really smells like paint but not once it's on the face and dried now. It's a must have
Ileana S.
El Paso, TX
23 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
I bought this as my first foundation and i love it! It includes the undertone it has in the packaging, so you have a better idea when selecting a shade. Its goes on beautifully with a natural coverage (i dont like full coverage foundations) but you can definitely build it up. It does have a play dough smell but i dont mind
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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