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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
sara m.
36 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
This foundation was my go-to for a long time. It has beautiful wear (I’ve worn it for over 15 hours) and has very buildable coverage. My issue with it, though, is that it does emphasize texture, especially when my skin is breaking out or more on the dry side. But, for the affordable price it is, I think it is 100% worth the money
Cara C.
Norristown, PA
67 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
Huge fan of this foundation ! After seeing posts about this, I went out and picked it up from Walmart. I was blown away when I tried it and couldn’t believe I only paid $4.68 !!! The color matched my skin perfectly and the coverage was amazing. It still looked great after hours and hours of wear. Definitely recommend trying it.
Olivia M.
Mascot, TN
179 reviews
Beauty Junkie Expert Level 4
Yes yes and yes. This foundation is beautiful. It looks amazing in photos and lasts all day. I've worn this from early in the morning to very late in the night (lasted through me doing a wedding party, attending the wedding, and a formal event that night) and still looked great at the end of the day! Not a great shade range though
Tammi M.
Quincy, MA
245 reviews
Beauty Junkie Expert Level 4
This one hurts because i wanted to love this! But it just doesn't work with my skin. It looks very heavy even though it's not. That's probably because to get it to a medium coverage, I have to use two coats. No matter what I use under it, a while after I apply it, my dry patches areas are on display. So I won't be repurchasing it.
Payt ♡.
122 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Personally i love wet and wild and i love this product. Im only upset in the shade range, wishing there was more. But from what they have, i think its great. Medium to full coverage, buildable, satin finish almost, lasts for me (normal skin type) all day, its truely my go to everyday foundation. Not to mention it’s affordable!
Kiyeera P.
207 reviews
Beauty Junkie Expert Level 4
Review for: Bronze Beige more...
I’m going to start by saying that, I don’t like drugstore makeup because I never have luck with it. But Wet N Wild never lets me down! This foundation looks gorgeous on the skin. It is buildable, but I don’t build it up that much. It has a bit of a weird smell to it though. I totally recommend this to everyone, it’s amazing.
Alli B.
134 reviews
Beauty Junkie Expert Level 3
Review for: Bronze Beige more...
Okay, let me just say that for $5 you can NOT go wrong with this foundation! Super great, light formula. Works on any skin type. Medium coverage, but is very buildable. Great everyday foundation. Stays on all day! 10/10 recommend!
Adeline L.
Rowlett , TX
55 reviews
Beauty Junkie Expert Level 1
This foundation is my holy grail! I love that I can it online, at any drugstore, or a store like Walmart/target. The smell is a bit strong at first, but I find that it doesn't linger on my skin at all. The finish is incredibly natural as well. There's a wide shade range and I believe it to be medium-high medium coverage and it is build-able. I do wish it had some SPF in it though.
Kristian J.
2 reviews
Review for: Buff Bisque more...
One of the best drugstore foundations!! I have oily skin and I do find that I do get oily in my t zone with this foundation but nothing a little powder or blotting can’t fix! This has been my go to foundation for the last 5 months! The foundation looks beautiful on the skin and the price is amazing!!
Christina P.
Los Angeles
51 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Love this foundation! It covers so nicely and does last all day long! However, the cons are that it has a funky smell. It smells like paint. It does dry quickly and your face kind of feels tacky after applying so you have to wait a little while after applying it to add other cream products or powder. It’s a demo matte finish.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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