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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,396 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8396)
Q&A (458)
Media (1673)
Linzel S.
57 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
Full coverage, long lasting, doesn’t crease - its the best drugstore foundation out there. Its formula is comparable $40 foundations but is only a fraction on the price. I get mine at Walmart for $4.50 and honestly this is my ride or die. I would recommend to beginners all the way up to professionals. You cant go wrong with this.
Ava B.
State college, PA
84 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
For $5 this is a foundation that cannot be beat. The coverage is fantastic and it wears well throughout the day. It has a bit of a dewy finish so if you do have oily skin, I try to set it with more powder. Personally, I don't mind the smell like most people do. My only complaint is the shade selection, which could be much better.
Brittany T.
Kearney, MO
81 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This foundation is absolutely flawless! It’s super lightweight with great blendability and a full coverage finish to create a great canvas. I also love that it isn’t a matte finish and it feels hydrating. I would absolutely buy this again!
sara m.
36 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
This foundation was my go-to for a long time. It has beautiful wear (I’ve worn it for over 15 hours) and has very buildable coverage. My issue with it, though, is that it does emphasize texture, especially when my skin is breaking out or more on the dry side. But, for the affordable price it is, I think it is 100% worth the money
Maelan D.
Siloam Spgs, AR
35 reviews
Beauty Junkie Expert Level 2
This foundation is very easy to apply, very pigmentive. It's good for dry skin, oily skin, any skin type really. For oily skin, you'd really want to use matte powder. It's pretty dewy looking after applying. I wouldn't really buy it again though
Selina G.
Delano, CA
9 reviews
Beauty Junkie Expert Level 1
The Wet n wild photo focus foundation is another favorite of mine! It makes my face look super dewy and healthy! I really love that this product is cruelty free! I would really recommend this product for anyone who wants a good quality affordable foundation.
Brittany F.
Bohemia, NY
142 reviews
Beauty Junkie Expert Level 4
I am a fan of this foundation. I do put it under a lot of elements everyday, so by the time I get home.... well it has looked better. (I have a 9 hour work day as a camp counselor.) It has a foundation smell to it, but it brings me comfort because it smells like the first Sephora foundation I purchased. I would recommend. 
Danah L.
16 reviews
Beauty Junkie Expert Level 1
I recently purchased this product and it is honestly amazing. I am not a foundation kind of girl but I've been using and testing this foundation and I absolutely love it. It's medium to full coverage, it has a liquidy consistency and it also feels very lightweight on the skin. It also did not break me out which is always plus!
Jessica C.
Sacramento, CA
43 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory, Shell Ivory more...
This is another one of those foundations I don’t hate but I don’t necessarily love it. I’ll wear this if I want light coverage. I find that in certain places it separates and powder seems to stick to those places. The color selection is okay but could use more. I’m going to give it a couple more try’s before I stop using it.
Christina P.
Los Angeles
51 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Love this foundation! It covers so nicely and does last all day long! However, the cons are that it has a funky smell. It smells like paint. It does dry quickly and your face kind of feels tacky after applying so you have to wait a little while after applying it to add other cream products or powder. It’s a demo matte finish.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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