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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (456)
Media (1673)
Joanna V.
99 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
Only reason it got four stars was because it creases on my smile lines (wrinkles). Ive tried with different primers but no luck. Overall i love this foundation so much for an everyday. Very inexpensive and works like a charm. Great coverage without looking cakey. I just think i went of a shade so i look a bit darker since it oxidizes.
Lilly H.
San Marcos, TX
13 reviews
I love this foundation!! It looks wonderful and last really long. Blends like a dream, on my skin it's a medium to full coverage. Dries to a satin matte finish and does not need to be set with a powder. If I set the foundation with setting spray, it lasts all day! Downsides: it is a very dry formula, I do not recommend for dry skin.
Jessica A.
Hixson, TN
173 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
VERY true to its color. Most lighter shades are never light enough, but this was perfect for my skin tone. Fair price. Nice finish (Matte). It doesn't oxidize or leave your face looking cakey/oily/unnatural. Honestly, my only complaint is that it smells like straight up paint. Kind of odd for a foundation to have that kind of odor.
amy z.
123 reviews
Beauty Junkie Expert Level 4
This right now is my favorite foundation! It feels so light on the skin, like im not even wearing foundation. It covers really well for feeling so light. It doesnt wear down throughout the day, and i have oily skin! The color i picked actually matches my skin perfectly...finally!! The fact that its 5.99 is amazing! I will definately keep buying it!
Amber M.
70 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I am undecided about this product. I love that it is so affordable! The downside to it is this smells like paint to me. So as long as you can get past the smel then you're good to go. Although I didn't feel it was full coverage for me, maybe a medium. It seemed to go on smooth with beauty blender. Also I thought it enlarged my pores.
Isabela R.
Houston, TX
22 reviews
Beauty Junkie Expert Level 1
THIS HAS BEEN MY GO TO FOUNDATION! I love this foundation SO SO SO MUCH! I have waited for the day to rave about how great it is and for the price it's amazing! It's full coverage and not oily at all.Hides fine lines pretty well and just leaves skin as a good base for more makeup! Better than the born this way by Too Face for me, good for normal to combo and maybe even oily skin.Such a hit!!
Karley B.
Berlin , NJ
168 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige, Soft Ivory more...
This foundation is like nothing i have tried before. It is so affordable and yet has such amazing coverage. This foundation is super full coverage and will seriously make your face look photo shopped it’s insane! I get so many compliments when I’m wearing it!
Isabel A.
3 reviews
this foundation is okay. it's a little too oily for me especially considering my skin type . it's super lightweight & looks really good when applied if you buy this and have oily skin I definitely recommend blotting sheets other then the oil it's the best I've used wet n wild Photo Focus Foundation
nicole r.
31 reviews
Beauty Junkie Expert Level 1
Review for: Caramel, Golden Beige, Classic Beige more...
I honestly really enjoy these ,I mix a few of them to find the perfect tone I want. They do last a lot and it’s a lightweight product. I have oily skin and I recommend it just have a good primer and apply it correctly and it should work
Lizz H.
17 reviews
Beauty Junkie Expert Level 1
My current favorite drug store foundation. $6?!? Cheaper than most other brands and it's soooo good! It blends like a dream and looks so flawless on the skin. I love how there is a description of each color on the bottle since you don't have the option of swatching at the drug store, takes out the guesswork. High recommend, always!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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