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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,381 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8381)
Q&A (456)
Media (1671)
katie w.
23 reviews
This is an ok foundation. It has medium coverage. It has a natural finish. Nice packaging and a great price. It wears weirdly on me. It always breaks up / cakes up around my mouth. Like it makes my oily skin look dry, and I typically don’t have any dry patches on my skin (unless it’s super cold). It did this in the middle of the summer. wet n wild Photo Focus Foundation
Amber P.
Sandusky, OH
18 reviews
Beauty Junkie Expert Level 1
This foundation knocked my socks off. I couldn't believe how full coverage it was and the finish wasn't too matte or oily. I would say it could work best with most skin types. It's long lasting I set with a setting powder. I apply with a brush or beauty blender. I would definitely buy this product for a long time! Price is fantastic as well
Brittany L.
6 reviews
Review for: Classic Beige, Nude Ivory more...
Amazing foundation for the price, slightly smells like paint but blends like a dream and gives a satin- natural finish. It lasts well and I always get compliments on my skin when I wear it. I will be repurchasing.
Danielle D.
38 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This foundation is probably one of my favorites ones out there. It's buildable coverage, silky smooth and when you use it with a matt finishing powder it stays almost all day. Only downside is i have oily skin and if kind of leaves me oily at the end of the day. Totally recommend this foundation to anyone and everyone. Super affordable too!
Amanda W.
128 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
I have a love hate with this product. I love how it looks when I first apply, even after 5 hours or so. But I work long days and need my makeup to last 8+ hours, after that 5 hour mark I tend to get really greasy and it breakups around my nose and mouth. But honestly it still looks really gold. Just wish it would hold up a litttle better.
Rachel B.
Belmont, MI
135 reviews
Beauty Junkie Expert Level 1
I bought this on a whim and I'm so glad that I did! It's a full coverage drugstore foundation that feels so nice on the skin. I so recommend using a beauty blender with it to apply because with a brush it doesn't apply as evenly. The paddle takes some getting used to but it's actually kind of fun. Also it's only $6 definitely worth it!
Kassandra R.
Lancaster , PA
60 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
It looks so beautiful on the skin it does it make me oil he throughout the day stays put all day for eight hours for me for work pretty sure it will last longer but I always wash my face right after work this is my go to found it ever since I found this foundation I have not used any high-end brands or drugstore brands this is my go to
Taylor S.
41 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
This foundation was absolutely amazing. It is actually what I used on my wedding day! It lasted ALL DAY. It is seriously amazing with photo and flash! It doesn't get cakey nor get oily throughout the day. It is a dream if you pair it with the wet n wild primer!!
Alaina B.
Covington , KY
53 reviews
Beauty Junkie Expert Level 4
This foundation is a HOLY GRAIL. No joke. I have tried so many high and low end foundations, and this is one of the best. For me, it's really good medium coverage with one coat, and I usually slap more on there if I'm going out. But it stays alllll day, and is beautiful Matte. I highly suggest this foundation for anyone with oily skin!
Ashley J.
130 reviews
Beauty Junkie Expert Level 3
wet n wild I first saw this foundation reviewed by Jeffree Star and I must say I was completely impressed! I decided to try this out and I am so glad I did! It really has a nice medium coverage than can be buildable. It really goes on smooth and looks great! Not to mention the price tag is great as well! I absolutely love this product and highly recommend it!!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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