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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Mariah D.
Grand forks, ND
29 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
This is ridiculously good. I bounce between all sorts of brands of foundation. I’ve never found one I absolutely love. This foundation, I bought on a whim because I didn’t want to spend the money on what I actually wanted. However, for $5, this is amazing. It applies with a little spatula and I’d say two swipes per cheek is enough to get you beautiful full coverage. It lasted me almost 18 hours at a long, sunny and hot wedding (even poured during the reception) and I still looked bomb as hell. So, if that’s not convincing enough, I dunno what is.
Jamie N.
114 reviews
Beauty Junkie Expert Level 2
I love this foundation. I am not crazy about the scent, but it fades quickly. For me this foundation performs SO well, it’s not cakey, doesn’t crease, stays ALL day and looks natural. It gives really good coverage. I recommend it to everyone I know, especially for the price. It performs better than some of my high end expensive foundations!
January F.
Taylor, MI
20 reviews
This is one of my favorite foundations. It gives a nice satin matte finish and hides my pores well. I find young age to work quick with it because it dries somewhat quickly. Drawback is it smells like latex paint. The smell goes away as it dries, but it is off putting. Overall I would recommend this over any drugstore foundation.
Abbie P.
26 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I hate this foundation. People raved about this on YouTube and the price is so reasonable, BUT it sucks. I have dry/combo skin texture on my cheeks... this foundation sat on top of my skin. I tried different primers, moisturizers, etc. It smells like paint thinner. It's around $5, so I'm not at a complete loss, but just not a fan.
Bethina B.
Grove City, Ohio
48 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a great foundation. I love how it looks in my skin. I have combination skin and I usually set my foundation on my T zone. I would say it is medium coverage, the color soft beige is a really good match for me. The price range is unbelievable, I can use it in winter and in summer. It is one of my top foundations.  
Lindsey H.
Pottsboro, TX
9 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This foundation might just be my new holy grail. Previously I was using the Becca ultimate coverage complexion crime, but I like the WNW WAY better. It’s a medium to full coverage foundation, depending on how much you build it up. It lasts 10+ hours on my skin if I set it properly. It sinks into my smile lines a little, but I’ve yet to find a foundation that doesn’t. It’s probably better for combo/normal/oily skin, as it does make my face look the slightest bit dry if I don’t spray a finishing spray on it. LOVE this especially for the price.
Rachel K.
N Arlington, NJ
217 reviews
Beauty Junkie Expert Level 3
This foundation was not great for my oily skin, I have worn it a couple of times and I always end up looking super oily at the end of the day. I have tried using it with primer and I still get the same results. I love the packaging and I think it gives great coverage but I guess my skin doesn't like it. Wouldn’t recommend for oily skin
mayra H.
Houston , TX
217 reviews
Beauty Junkie Expert Level 2
I like this I just don't like how it smells but after a couple of uses I fill like the smell goes away it if full coverage for me it drys to this matte finish I like how my face looks since i do have oily skin it's is a great product and is not price at all
Gabriella P.
Pembroke Pnes, FL
115 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige, Classic Beige more...
I’m obsessed with this foundation! I was looking for a foundation that was build able with medium to full coverage while also not breaking the bank and I came across this and I can’t stop using it. It’s super cheap and affordable and gets the job done. Doesn’t really oxidize and sets on face really well. I highly recommend this.
Monica D.
34 reviews
Beauty Junkie Expert Level 1
This is a great foundation, especially for the price. It stays pretty well, most notably when powdered. The only two things to keep in mind about this is that one, it smells kind of like paint, which could be a draw back if you are sensitive to scented stuff. Two, if you wear it for an excessive amount of time, it will gather around your nose and various other places depending on your skin type, even when powdered. It is perfectly fine for use of about 8 hours in my opinion, any longer and it might get a little worn down.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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