Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (457)
Media (1673)
angie l.
6 reviews
Review for: Golden Beige more...
I use this foundation everyday and it still seeems to not disappoint me. This went and wild foundation is good for oily skin like myself. It is matte too and overall has really good coverage well being at an affordable price. wet n wild Photo Focus Foundation
Brittany R.
Wallingford, CT
302 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige, Buff Bisque, Bronze Beige more...
Overall, Wet N Wild Photo Focus Foundation is amazing for its price point. I had first been turned onto it when it said it was the best foundation when taking a selfie because they tested it with perfect lighting- and while the jury is still out if it is as amazing as they say, it does not fall flat. Very blendable and extremely affordable. Definitely recommend! 
Courtney H.
36 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I bought this foundation in 360C Porcelain and it is a pretty good match for pale skin, however, I am very pink toned and this foundation was definitely very yellow-toned. Not my favorite foundation, but it's decent for the price. I'm sort of indifferent towards it. I've heard great things about it from my friends, but I personally don't use it.
Estrella M.
Von Ormy , TX
39 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I can not explain my love for this foundation. And I'm not the only one who loves it, so many beauty gurus and YouTubers rav about it for a reason. It give no flash back in pictures and it's super inexpensive but really great quality with a spatula applicator. Would HIGHLY recommend. It's just $5 so try it out you won't regret it. Has a almost matte finish.
Jessica W.
Franklin, TN
47 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I May be on my 5th bottle now 🤩@wetnwildbeauty Photo Focus ✨Matte & Features a No Filter light-adjusting complex to help prevent white cast in photos tested under 7 light conditions:
Clear Blue Sunlit Sky
Outdoors PM
Indoors PM
Electronic Flash
Fluorescent Light
Bathroom Light
Nightclub Light 🌥☀️📸 PETA Approved and Paraban Free ♥️🐰#wetandwild #photofocus #winterskin #hdmakeup #complexion #drugstoremakeup
Gabriella G.
Hanahan, SC
21 reviews
This foundation is soooo of good. It's good for oily skin as well. I have super oily skin so it works great! It goes on better than some of my high end foundations. I got it a month ago and I use it everyday. You definitely need to try it expecially because it's super affordable. I tell everyone about it and I have had a few friends get it.  
katie w.
23 reviews
This is an ok foundation. It has medium coverage. It has a natural finish. Nice packaging and a great price. It wears weirdly on me. It always breaks up / cakes up around my mouth. Like it makes my oily skin look dry, and I typically don’t have any dry patches on my skin (unless it’s super cold). It did this in the middle of the summer. wet n wild Photo Focus Foundation
Olivia L.
Pittsburgh, PA
6 reviews
Review for: Soft Ivory more...
I have been loving this lately! I have oily combo skin and this does not leave my skin oil after a long day. I love the affects this has when taking photos as well, there is NO flashback. The only thing I will say is that it can look a little dry, I like to mix this with a more moisturizing foundation sometimes if I want a more dewy look.
Dana W.
Pineville, LA
193 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is the best drug store foundation that I’ve found! It goes on amazingly easy to blind and full coverage. Stays on nicely and I haven’t experienced any creasing or other wearing issues! I mean seriously a $5 foundation that works this amazingly you can’t go wrong! The only downfall to me is the smell. It smells a bit like paint to me.
Brandi W.
Torrington, CT
104 reviews
Beauty Junkie Expert Level 3
Wasn't expecting to like this foundation at all, but here I am, raving about a $6 foundation. The finish is a bit more matte than I typically go for, but looks great once your natural oils come to surface. The coverage is great and reminds me a lot of the coverage that Pro Matte has. Only con I have is that the shade range could be better
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.