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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Jaci B.
Ocean Springs , MS
140 reviews
Beauty Junkie Expert Level 2
This foundation did not work MY skin. I have dry skin. This foundation dries matte, there is definitely no need to set with powder. It has great medium & buildable coverage. The price point is amazing, but I wish they had a formula for dry skin.
Regina A.
N Highlands, CA
61 reviews
Beauty Junkie Expert Level 3
I bought this a few weeks ago and I haven't used anything else since, it's so long lasting and blends out so nice and easy. Great coverage and I don't look oily by the end of the day. I definitely recommend this foundation.
Megan H.
79 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
It is an okay foundation. The color selection isn’t great for pale skin since they are all pretty much cool toned, pink colors. Would love it better if it actually matched my skin. It feels tacky for awhile after I apply, but it eventually goes away. It smells god awful, so it makes me question if I should be even using it in the first place.
Brittany R.
Wallingford, CT
302 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige, Buff Bisque, Bronze Beige more...
Overall, Wet N Wild Photo Focus Foundation is amazing for its price point. I had first been turned onto it when it said it was the best foundation when taking a selfie because they tested it with perfect lighting- and while the jury is still out if it is as amazing as they say, it does not fall flat. Very blendable and extremely affordable. Definitely recommend! 
Daniela B.
35 reviews
Review for: Classic Beige more...
Esta base de maquillaje yo personalmente la uso muy seguido, una por el precio súper accesible y dos por que como mi piel es grasa, este producto me deja mi cara mate. El olor a pintura al principio es desagradable pero creo que te puedes acostumbrar. Bueno yo lo hice!
Kimberly H.
3 reviews
Review for: Soft Beige, Nude Ivory more...
Bought this hoping I would fall in love, but the product just did not work for me. I did really like the flat paddle applicator but was to thin and watery. Did not apply well. Foundation did not seem to last well and overall felt like a $5 foundation. I bought two hoping I could learn to love with the right shade. Not a product for oily skin.
angie l.
6 reviews
Review for: Golden Beige more...
I use this foundation everyday and it still seeems to not disappoint me. This went and wild foundation is good for oily skin like myself. It is matte too and overall has really good coverage well being at an affordable price. wet n wild Photo Focus Foundation
Zyla P.
Los osos
23 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This was such a nice product for the price of 6 dollars it is just so amazing it is amazing to apply it lasted about 7 hours when I tested it out it seemed really light weight yes I would buy again, but the only thing is it smells like paint but doesn't really bug me.
Nancy G.
50 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
I love this foundation. It leaves the skin looking naturally beautiful. When I first started using it I got so many compliments on me having great skin. I did absolutely nothing different with my skin care the only thing that was new was this foundation. I have never ever gone through a foundation this fast again I’m ready to pick up a new one
Jessica W.
Franklin, TN
47 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I May be on my 5th bottle now 🤩@wetnwildbeauty Photo Focus ✨Matte & Features a No Filter light-adjusting complex to help prevent white cast in photos tested under 7 light conditions:
Clear Blue Sunlit Sky
Outdoors PM
Indoors PM
Electronic Flash
Fluorescent Light
Bathroom Light
Nightclub Light 🌥☀️📸 PETA Approved and Paraban Free ♥️🐰#wetandwild #photofocus #winterskin #hdmakeup #complexion #drugstoremakeup
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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