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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,373 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8373)
Q&A (456)
Media (1670)
Holly E.
Lavalette, WV
194 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I don’t love it, I don’t hate it. It’s just eh to me. I don’t think it really has full or medium coverage. I think it’s just kinda light coverage and I don’t really like foundations with that coverage so maybe that’s why I don’t love it. I also don’t love the smell. It smells like paint. But I feel like if you’re mixing foundations it could be good for that.
Candice C.
73 reviews
Review for: Golden Beige more...
After hearing a lot of people talking about this foundation I decided to finally give it a try! Besides the fact that it smells like paint, I was loving it! It wasnt heavy feeling and it didnt make my face cakey but after about a week or two of using it I started to notice my skin was looking extremely dry and cakey. So for me personally im not a fan of this product and definitely will not be repurchasing
Linz G.
126 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
Great price and quantity. I have dry skin and this foundation does not work good with me. It clings to my skin and makes my foundation look like it's separating almost. Id recommend this to someone with oily skin, not so much dry. All skin types are different though so it may work on other people with dry skin. It comes with a spatula which I liked. I loved everything but how It looked on me.
Macy T.
Hilham , TN
33 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I’ve been using this foundation for a week now, and I think it’s fantastic. I’m very happy with the coverage and how well the finished look is. I have oily skin so I have a lot of shine, and this foundation really has a matte look and greatly reduces the shine on my face throughout the day. I only wish it was easier to blend, then I would definitely give it 5 stars. But even with that, I love this foundation!
Elyssa A.
Bronx , NY
74 reviews
Beauty Junkie Expert Level 1
One of the best foundations I've ever tried! I love that it is super affordable to only $6.And the coverage is like a medium but what's great is that u can build up the coverage to ur liking ! It leaves ur skin looking hydrated in a good way(not a total grease ball LOL) although the one sad thing is that it doesn't have many shades for different skin complexions.
T H.
14 reviews
Review for: Porcelain, Nude Ivory more...
I have tried both of these and was not very pleased. It has a dewy look to it, but it looks more cakey than anything not matter how much you blend it. The coverage isn’t very good and it’s rather hard to apply. The stick in the bottle is a neat idea, but they need to make it longer or thicker because it’s awkward to use. It doesn’t last long at all, but it does work better when mixed with other foundations.
Anahi M.
Modesto, CA
214 reviews
Beauty Junkie Expert Level 4
I will never buy expensive foundation ever again this foundation did the job gave me full coverage no flash back.  I chose the shade in buff bisque which turned out to be perfect for my skin tone. its buildable for coverage and isn't heavy on the skin. the smell isn't all that great but for the quality I will use this product for future makeup sessions.
Mimi R.
84 reviews
Beauty Junkie Expert Level 4
My new favorite foundation from the drugstore, this foundation has nice build able coverage but for the most part is medium/full. I have dry skin and always moisturizer when using foundation so I can't say that this emphasizes dry patches. I think it's great that drugstore brands are expanding their shade range and the fact this is very affordable is a plus too.
Val J.
Paterson, NJ
153 reviews
Beauty Junkie Expert Level 4
I've loved a few lip products from Wet n Wild, as well as the Mega Glo highlighters so I decided to try this foundation as well. Absolutely recommend!! I have "normal" to "oily" skin depending on the season, this foundation worn over a mattifying prime gives me a nice satin finish that lasts a full day. Super inexpensive and a great formula! Love!
Krista G.
1 review
Review for: Buff Bisque more...
Wet in wild photo finished foundation is good for combination skin at first when I tried it out I was spectacle but I was wrong it stayed all day long through school and workout so overall great product wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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