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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
🖤Kennedy A.
9 reviews
Review for: Porcelain more...
For being a $5 foundation i guess it isn’t too bad and you’re getting exactly what you pay for. The foundation stinks. It’s smell is not pleasant at all. The coverage is awful. When i put it on my face it feels like I’m coverings it in pure vegetable oil. Would definitely not recommend. wet n wild Photo Focus Foundation
Kara W.
2 reviews
Review for: Golden Beige, Porcelain, Classic Beige, Nude Ivory, Buff Bisque, Soft Ivory more...
I love this foundation! Wet N Wild nailed it with this! I use this mostly when doing client makeup and it always comes out perfect! Works well on all different types of skin and doesn't look cakey...lasts all day and photographs beautifully!! It does smell like paint when first applying, but the smell quickly goes away. I wouldn't let that deter you from trying it. Don't let the cheap price tag full you either, this stuff can hang with high end foundation, and may even perform better than some. 
Kiersten N.
107 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
This is one of my favorite drugstore foundations. The only thing that could bother some people if the smell. It smells like paint, but that does not bother me. I love the applicator so much. Also this is my summer shade so I have to mix with another lighter foundation.
Mary B.
Lowell, MA
177 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige, Classic Beige more...
I really enjoyed this foundation and for under $6 ?! Can’t really complain. I do have to say the smell smells like paint but it does not linger. I love the coverage and it does feel light weight. I would give it a light to medium coverage and you can def built it up to full. I do suggest to make sure your under eyes area is well hydrated.
Jamie N.
114 reviews
Beauty Junkie Expert Level 2
I love this foundation. I am not crazy about the scent, but it fades quickly. For me this foundation performs SO well, it’s not cakey, doesn’t crease, stays ALL day and looks natural. It gives really good coverage. I recommend it to everyone I know, especially for the price. It performs better than some of my high end expensive foundations!
Lisa G.
Chattanooga, TN
17 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
First of all let me say, wow! This is a very affordable foundation that packs a big punch. I would say that its light coverage, but it makes you skin look so beautiful. It has a spatula built into the lid. And there is no flashback. It also has a decent staying power. It is also not a heavy foundation. Also, it has a decent shade range for a drugstore brand. This foundation makes my 44 year old skin look so moisteruzed and healthy. It leave a nice dewy finish. wet n wild Photo Focus Foundation Wet n Wild are not playing games anymore!
Mariah D.
Grand forks, ND
29 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
This is ridiculously good. I bounce between all sorts of brands of foundation. I’ve never found one I absolutely love. This foundation, I bought on a whim because I didn’t want to spend the money on what I actually wanted. However, for $5, this is amazing. It applies with a little spatula and I’d say two swipes per cheek is enough to get you beautiful full coverage. It lasted me almost 18 hours at a long, sunny and hot wedding (even poured during the reception) and I still looked bomb as hell. So, if that’s not convincing enough, I dunno what is.
January F.
Taylor, MI
20 reviews
This is one of my favorite foundations. It gives a nice satin matte finish and hides my pores well. I find young age to work quick with it because it dries somewhat quickly. Drawback is it smells like latex paint. The smell goes away as it dries, but it is off putting. Overall I would recommend this over any drugstore foundation.
Abbie P.
26 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I hate this foundation. People raved about this on YouTube and the price is so reasonable, BUT it sucks. I have dry/combo skin texture on my cheeks... this foundation sat on top of my skin. I tried different primers, moisturizers, etc. It smells like paint thinner. It's around $5, so I'm not at a complete loss, but just not a fan.
Bethina B.
Grove City, Ohio
48 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a great foundation. I love how it looks in my skin. I have combination skin and I usually set my foundation on my T zone. I would say it is medium coverage, the color soft beige is a really good match for me. The price range is unbelievable, I can use it in winter and in summer. It is one of my top foundations.  
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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