Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Erica F.
Las vegas, NV
217 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This foundation is pretty nice. The formula is very Dewey and dries in combination. It's very lightweight and doesn't add heavy coverage which is nice for fall and winter but deff not something you want during summer it seems to come off a lot quicker. Not my favorite but it does do it's job!
Michelle K.
Camby, IN
248 reviews
Beauty Junkie Expert Level 3
So I'm a makeup snob... no shame lol. Caseyhl91 raves about this so I tried it. It's amazing and only 5 dollars. I would compare it to Smashbox's version but at a fraction of the cost. It wears amazing doesn't move. And I actually love the applicator!
Sherry B.
Jasper, GA
646 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
This stuff is so good!!!! It's amazingly affordable and the coverage is awesome! There's a wide range of colors so it will fit many skin tones. It has a pretty and soft finish and lasts a long time on your face. It's not too heavy or cakey either. Definite recommend.
kelly m.
209 reviews
Beauty Junkie Expert Level 4
This wet n wild foundation works pretty well on me! I actually like! The coverage is amazing and I can build up to full coverage! It has like tacky finish but I'll set it with powder! The price is amazing 5.99? Color range is amazing as well. It looks great on photography(; well done wet n wild
Carly M.
56 reviews
Beauty Junkie Expert Level 2
Review for: Bronze Beige more...
I ABSOLUTELY LOVE this foundation!!! It is my GO TO foundation without a doubt. I know it’s drugstore but it outdoes some high-end ones! It lasts all day, the coverage and finish is amazing. I recommend this to everyone! The ONLY drawback is the smell. But come on people, if you want great looking makeup, you can deal with the smell for a couple seconds! Try it, I promise you, you’ll fall in love.
Brittany W.
Cornelia, GA
278 reviews
Beauty Junkie Expert Level 4
This is a really nice foundation. It's medium to full coverage and feels lightweight on the skin. If you add too much, it can feel heavy though. Decent shade range for being a drugstore foundation and being so affordable. Only thing I don't like about it is that it doesnt last a long time. It stays on all day, but minor touches will wipe the foundation off of the nose etc.
Jamie S.
40 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory, Buff Bisque more...
A great foundation feels very lightweight and perfect with my oily skin and my friends dry skin. Needs a setting powder for a matte effect but a dewy effect without. Definitely buying again when mine runs out.
Gabrielle H.
South Bend
8 reviews
Review for: Porcelain more...
I overall prefer this foundation over other drugstore foundations. I LOVE the price point! $6-7 depending on where you buy it. The coverage is GREAT. I find this foundation a semi-matte finish but closer to Matte than anything else once you set it. One con for this foundation is that it has a strong odor of paint, however. Once it’s applied and dried it no longer smells. I also find it a bit thin but it is buildable! 10/10 recommend!
Patricia H.
East Chicago , IN
84 reviews
Beauty Junkie Expert Level 2
I absolutely love this foundation it's so inexpensive and I love the coverage it has. It can be buildable which I love! Does not cake up on the face! Feels light weight on the skin and gives a flawless looking skin. Definitely recommend to everyone go get it now! Wet N Wild Photo Focus Foundation
dreanna b.
Houston, TX
22 reviews
Beauty Junkie Expert Level 1
I buy high end foundation for a full coverage look. I was roaming the drug store and came across this and said let me give it a try. Omg!! It's amazing!! I love the way it looks on the skin. It has a strong smell but it doesn't bother me. I recommend this foundation if you are looking for a full coverage application without breaking the bank.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.