wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,970 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,806)
Q&A (489)
Media (1765)
Sabina A.
Ocoee, FL
217 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
I really tried to love this foundation because it was so loved by many, but I sadly didn’t like it. I have oily skin and this just made me oilier. Also, i didn’t feel like it was absorbing into my skin, instead it just sat on top and every time I touched my face, foundation came off even though I powdered it. There isn’t a large enough shade range either so I couldn’t find my shade.
Jessica S.
29 reviews
Beauty Junkie Expert Level 1
This makeup was crap for me. It was super patchy and really hard to blend out. Looks awful. The one time I tried using it I had to take off all my makeup because it just looked like crap! I would not recommend to others. I've seen a lot of girls on YouTube use it and say how wonderful it is so I went out and bought it. Waste of money! I will never buy this foundation again.
Michelle K.
Camby, IN
248 reviews
Beauty Junkie Expert Level 3
So I'm a makeup snob... no shame lol. Caseyhl91 raves about this so I tried it. It's amazing and only 5 dollars. I would compare it to Smashbox's version but at a fraction of the cost. It wears amazing doesn't move. And I actually love the applicator!
Alexandra R.
109 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Everyone already knows this foundation is loved by many, but I just had to rave about it one more time! Everyone needs to try this foundation at least once! It wears so beautifully and if you can get past the smell it is honestly perfect! It is also priced so well, yes you need to try it!!
Samantha D.
Acworth, GA
269 reviews
Beauty Junkie Expert Level 4
This foundation is decent. In all honesty it's just like any other foundation. A medium coverage that must be set with powder. For the price point it's not bad at all. The packaging is very sleek reminds me of Nars packaging. The smell is very chemical like and I do like how it is readily available at Walmart. Side note: the spatula is not helpful when trying to get product.
Carly C.
14 reviews
I really had a need for a good drugstore foundation. All my friends recommended photo focus to me and I have to say they were not wrong. It's a really lightweight formula that doesn't settle into my fine lines. It's a really nice medium coverage that hides all my imperfections perfectly. And who can complain about that price point?;) 10/10 would purchase again. Love it. 
Pamela W.
San Diego , CA
257 reviews
Beauty Junkie Expert Level 4
Best $5.99 I ever spent. I love the satin matte finish this foundation gives you and I was able to build it up to a full coverage without looking dry or cakey. The 20 different colors will definitely guarantee a color match. It does have a paint smell, but it doesn't linger
Elizabeth R.
Waterman, IL
71 reviews
Beauty Junkie Expert Level 2
This foundation is amazing. Coverage can go from light to medium, as it builds well. Super easy to apply because it includes a spatula tip. It has a natural finish, but can go pretty matte with a good powder on top. Gets a little oily towards the end of the day, but other than that wears well. Only downfall for me is that it has a strong smell that reminds me of paint.
Gabby B.
77 reviews
Beauty Junkie Expert Level 1
I found this foundation to be a full coverage foundation. It glides on the skin and has numerous colors to choose from. The product stayed out for most of the day and I didn’t seem to have much clumping. With that being said I did have a hard time deciding what color I needed, some of the shades looked very similar. Over all this is a pretty good full coverage foundation.
Gabrielle H.
12 reviews
Review for: Porcelain more...
I overall prefer this foundation over other drugstore foundations. I LOVE the price point! $6-7 depending on where you buy it. The coverage is GREAT. I find this foundation a semi-matte finish but closer to Matte than anything else once you set it. One con for this foundation is that it has a strong odor of paint, however. Once it’s applied and dried it no longer smells. I also find it a bit thin but it is buildable! 10/10 recommend!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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