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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Josie F.
54 reviews
Beauty Junkie Expert Level 1
This is one of my favorite foundations I have ever tried! This is a super hyped foundation and I can see why. The cheapest I have found this foundation for was under $5 at Walmart which blows my mind. It leaves my skin looking healthy but not shiny! I totally would buy it again!
Amberlee M.
34 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I am not a fan of this foundation. Every single time I tried applying, I got that ‘foundation sitting on the surface’ look. It also seems to emphasize my pores. The porcelain is the palest shade but it pulls way too pink. Plus, after applying, my foundation oxidized one to two shades darker. I tried with and without primer and with a beauty blender and brush. No difference. I was sooo bummed.
Monica G.
18 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I have very mixed feelings, but I feel like it’s a really good product for its price. I have very oily skin and it’s a great product for my skin, my skin won’t get oily as long as I set my face good. Packaging is great, although the foundation smells like play-do to me but it’s great in the skin it blends out great and it will not look cakey at all!! I’ll totally buy more when mine runs out.
Ashlee B.
255 reviews
Beauty Junkie Expert Level 4
I know there has been a lot of hype around this foundation and it's well-deserved. This foundation leaves a flawless, full-coverage finish that is not dry or cakey. I absolutely love it. The scent is a bit chemically but I can look past that because it doesn't linger. If you haven't tried yet please do as soon as you can! It's so affordable you really have little to lose! Highly recommend!
Greimy V.
Miami, FL
124 reviews
Beauty Junkie Expert Level 4
Its really hard for me to find foundations that don't look cakey on me, but this one is so good. I have combination skin that gets oily throughout the day and this foundation held up really good. I got almost 12 hours of wear and it still looked really good. Would totally recommend.
Beth S.
118 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
I’m not the biggest fan of this foundation. My first thought on it was, “Ew it smells like paint” because it literally smells like a jar of paint which is not super appetizing to be putting on your face. Although? I tried it and liked it. It gives a pretty full coverage and it doesn’t have SPF in it so it is great for pictures bavuse it won’t flashback but I do think they’re are better options.
Zahra A.
2 reviews
Beauty Junkie Expert Level 1
This foundation is flawless. It has a nice natural finish with medium to buildable coverage. The only reason I'm giving it 4/5 stars is because of the shade range. Although there is a lot of shades, I can't seem to get my undertone just right. But none the less I make it work.
Desii O.
Bronx, NY
42 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque, Soft Ivory more...
This foundation has to be a holy grail of mine , I've been using it for awhile so trust me when I say it's 👍🏻 great . It has great coverage, long lasting , and leaves a satin to matte finish . Powders look great on top and hello , the price point is so inexpensive. If you haven't tried it definitely do !!
Leonardo C.
Houston, TX
90 reviews
Beauty Junkie Expert Level 1
Its like hmm. I kinda like it but at the same time I don't because it drys really quick and the smell. Its smell really chemicals and that is a noooo for me. its affordable which is good. when you're are trying to find your color wait for it to dry because that when its really the color of the foundation.
Fransheska V.
17 reviews
Beauty Junkie Expert Level 1
Ok wet nd wild came thru with these foundations they have a variety of colors to choose from very affordable and totally full coverage the formula is dewy on the skin and I love the applicator. It doesn't dry matte of the back. I have actually help a relative with a photoshoot and she had this one bruise on her leg so I added some of this foundation and it gave her legs a beauty completion.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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