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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,368 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8368)
Q&A (455)
Media (1670)
Wendy V.
Renton, WA
120 reviews
Beauty Junkie Expert Level 3
Everyday I use this foundation it is like I get 100 thousand compliments. I went into ultra and I had so many of the girls who worked there ask me what I was using and when I said wet n wild they were shocked and I told them that I have replaced my everyday high end foundation over to this one since it is amazing and feels light weight yet covers real good. You guys need to try this foundation if you have not
Katie K.
6 reviews
Review for: Rose Ivory more...
This is THE WORST FOUNDATION I HAVE EVER USED!!!!!! It doesn't have as much coverage as the company claims it to have. I moisturize multiple times a day and don't normally have dry skin but when I used this awful product it left my skin patchy and dry. No matter what I did this foundation made me have dry, patchy, cracked skin. I DO NOT RECOMMEND!!!!!!!  wet n wild Photo Focus Foundation
Karen M.
3 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I think this foundation is a really great and inexpensive! I have normal to dry skin but keep it hydrated as much as possible. This foundation smoothes over my skin really well. I find I get better coverage using a kabooki brush but a sponge works well too. Can Kline to dry spots a little so be sure you are exfoliated. Medium buildable coverage. On my second bottle! Does smell like chemicals though.fyi. 🖤
Sarah Beth B.
Port Byron
19 reviews
Beauty Junkie Expert Level 1
This foundation compares to some of my high end foundations! I find myself using this foundation more than any other one in my collection. The fact that this product is only $6 is insane! It's so light and has a beautiful, flawless, semi matte finish that literally lasts all day. I have very oily skin and this foundation does not get overly greasy on my skin throughout the day. You need this in your life!
shelley s.
14 reviews
Review for: Nude Ivory more...
Awful as a foundation if you have dry skin, smells like paint and looks like paint.  This foundation stuck to every dry patch and pore I have and ones I didn't know about too.  Cakey, crusty, and super textured is the look it gave me.  No amount of moisturizer and primer could make this work for my skin, and it didn't matter if it was applied with a brush, sponge, or fingers.  The shade is a good match, and it works well as eyeshadow primer so I have to look at it as an ounce of eye primer for $3 thanks to a coupon.  
Linda Y.
6 reviews
5/5 my favorite foundation so far! My skin type is oily/combination and even after hours of wear, this foundation has stayed in place. Recently, I wore this foundation into the pool and despite the towel and the chlorine, the foundation stayed on without looking weird. The only con about this product is that it is a spatula rather than a pump; of course, that is just my preference! I would definitely recommend this foundation! wet n wild Photo Focus Foundation
Victoria C.
94 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige, Golden Beige more...
THE BEST FOUNDATION EVER!!!!!!!!!!! amazing price!! And seriously the coverage of this is amazing! So smooth and makes you look like a filter. I do a lot of wedding makeup and let me tell you! This is my go to foundation right now to have in my kit! I Highly recommend trying wet n wild Photo Focus Foundation
Samantha C.
Temple Terr, FL
52 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
Oh my word, I'm SO impressed with this foundation! I'm an oily/combo skinned gal and this foundation works well for me. Doesn't break up around my nose or chin after 8 hours of wear. It's a medium (buildable) coverage. The color ranges are decent for the drugstore. The best thing about this foundation is the price! I got mine at CVS for $6.99 however I know other places have it cheaper. Fair warning, there is a faint fragrance so if you're sensitive with scents, keep that in mind. Also, the applicator is a spatula which isn't the most hygienic.
BreAnne H.
210 reviews
Beauty Junkie Expert Level 5
I have a love hate relationship with this foundation.

It is great coverage and the finish is a semi matte. It has a weird smell but it doesn't break me out. My main issue is it just doesn't last on my chin no matter how I apply or set it. It lasts ok everywhere else but my chin not so much. So I still wear it but I usually have to add concealer to my chin to make sure I don't lose coverage throughout the day.
Care 😻.
Indianapolis , IN
136 reviews
Beauty Junkie Expert Level 3
My current favorite foundation. This is SO GOOD especially for the money. My only tiny complaint is the initial smell which disappears after like 10 seconds. Otherwise I love everything from the applicator, to the excellent coverage, long lasting, light weight feel. Love this foundation.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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