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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,369 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8369)
Q&A (455)
Media (1670)
Jannet N.
San Diego, CA
144 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
Im wearing the soft beige. I thought it be full coverage. But it didn't cover my sun spots. There's a strong scent not huge fan of it. The good thing is you don't smell it once you're wearing it. I like how it came out on the picture. Looks like I'm not wearing any foundation.
lizzyy l.
12 reviews
Beauty Junkie Expert Level 1
I finally got my hands on this much coveted foundation I can't believe how much I'm I love with it!! It's medium to full coverage, dewy/semi matte finish, looks skin like and meets all my expectations n more! On top of everything it's super affordable!! My new holy grail foundation for sure
Whitley L.
14 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
The only reason this is four stars is the smell. Just ugh it’s so strong and it doesn’t fade as quickly as I would like it too. Great coverage, then again I don’t like super full coverage. I would buy it again. I have combination skin and my foundation normally caked up around my nose. This performed very nicely and didn’t cake up. It’s not matte or dewy, it looks very natural!
Kailyn M.
100 reviews
Beauty Junkie Expert Level 3
So I recently purchased two shades of this foundation because I wasn't sure about me matching to my skin but the one was perfect so I'm gonna use the other one for the summer so when I get a little tan I can mix it in but I don't really find it flattering on my skin I only have used it once so I'm gonna try a couple different ways and if I change my opinion I will fix my review but as for right now I'm gonna say no
Courtney V.
Estancia, NM
135 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
This product is absolutely stellar. How can a product be this great at a mere cost of $5? It just blows my mind. This is a very buildable coverage, I would say medium. It is very long lasting and offers a really pretty satin finish at the end of the day. I would recommend this to everyone!
Maggie F.
10 reviews
Review for: Soft Beige more...
OH MY GOSH! I love this foundation. Finding a foundation that I am 100% happy with has been hard. The ones I have purchased in the past have never fully matched my skin tone, and the finish has never looked like I wanted it to. But this foundation has the perfect finish and it matches me perfectly! It is not too oily or matte. And I get a sort of even skin look. Y’all should REALLY pick this up if you can!
Angela M.
Stuart, FL
119 reviews
Beauty Junkie Expert Level 2
So impressed by this foundation! I got almost full coverage with one coat with this. Just had to add a little more in spots. Honestly it's as good as my Urban Decay All Nighter foundation. I recommend and bought a few friends this foundation. I reach for this foundation before most of my high end foundations now! Love!
Wendy V.
Renton, WA
120 reviews
Beauty Junkie Expert Level 3
Everyday I use this foundation it is like I get 100 thousand compliments. I went into ultra and I had so many of the girls who worked there ask me what I was using and when I said wet n wild they were shocked and I told them that I have replaced my everyday high end foundation over to this one since it is amazing and feels light weight yet covers real good. You guys need to try this foundation if you have not
whit W.
21 reviews
Review for: Porcelain more...
I think this foundation is okay and its price is really nice, but I don't like to use this foundation alone. When I use this foundation I use it as a mixing foundation and I have found that I like it better. Also don't really care for the spatula applicator and it is a very liquidly foundation. For the price I think this is very nice foundation to mix with, but when I use it alone I have found that I don;t really care for the finish of it.
12 reviews
Review for: Soft Beige, Soft Ivory more...
I'm not sure about this product. I have a very hard time blending it out, especially around my nose. I use the real techniques sponge and it seems to pick the product back up making it hard to blend. I happened to use the sponge that comes with their cushion foundation today and that was a lot easier to use. It blended a lot better with that. However this slicks right off around my t-zone, so it's ok. 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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