wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,083 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,244)
Q&A (523)
Media (1826)
Jessica M.
Haverhill , MA
82 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I absolutely LOVE this foundation. I love the photo finish look. I love how smooth it is. I love the flap applicator it has. The smell is great. The coverage! Omg this is my go to product from now on. I could never find a foundation that covers great until now! Would I recommended?! YES! I bought this in Walgreens for $8 and let me tell you it's worth it. The cheaper products are always bette then expensive ones.
Nicole H.
Glassboro, Nj
22 reviews
Beauty Junkie Expert Level 1
This foundation is a great steal for the price! I have it in two different shades and mix them and they mix very well. The product does have a little bit of an off smell when you put it on your face but it goes away after you blend it out. Blends easily. I have oily skin and I don't get very greasy with this. It's not super long wearing but it does last a decent amount of time and it doesn't flashback in photos.
Aleksandra R.
146 reviews
I love this! I just got this a few days ago and I cannot say anything about it yet! It matches my skin tone perfectly - Soft Beige. It was so cheap only $5 at Walmart. I think its medium coverage and its definitely buildable. I will definitely buy again. BTW if you go one their website they have a lot more shade options for foundations
Isabellyyyyyyyy 🤓.
Oakland, CA
20 reviews
Review for: Golden Beige more...
The best foundation I've tried for my oily complexion. Best applied with a damp beauty sponge. My usually oily cheeks stayed matte after 6 hours. My forehead was the pnly one that became a little but dewy but not overly oily. Surprisingly no smudging on and around my nose or chin areas. This is now my holy grail foundation!!
Taylor T.
50 reviews
Beauty Junkie Expert Level 1
I followed the hype behind this foundation and went out and bought it. Thank god it wasn't expensive because this was a waste of money. I have true combo skin and this foundation was so cakey it looked like I had a skin condition. Grabbed on to every dry spot known to man on dry skin days and broke up on oily skin days. It didn't sink into the skin and instead sat on top of it. It may work for some other people, but don't always believe the hype. Also, it smelled like wall paint!
Ashlie L.
48 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
Review for: Cream Beige more...
I’ve heard good and bad things about this product. I bought it the other day to give it a try. I’ve always loved Wet & wild products and never had a disappointment. This foundation blended very easily I didn’t even have to add additional powder.. which is a plus for me. The only thing I don’t like about it, is it smells like a paint brush. Other then that great product! & only $6!!!
Tania S.
Toms River
24 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
My go to foundation. I have combination skin but more on the oily side and this makes my skin breathe and feel so comfortable. The color is a perfect match and this never lets me down. I would buy this for the price just alone but the formula is amazing really do love this.
Larra K.
Saint Louis, MO
153 reviews
Beauty Junkie Expert Level 4
I picked this up at the drugstore for <$6 after hearing a lot of buzz about it on YouTube. The coverage is nice and I found that it didn't stick to my dry patches, but my concern is that it smells like actual paint. It's a really super gross smell, and it makes me hesitant to use it. The applicator also isn't very convenient: it's a rigid plastic spatula. It seems as though a soft scraper or a pump would have been better.
Nikki W.
84 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
I need to get my right shade the one I have is a little too dark but I really like this foundation & it’s great for the price! It’s a little tacky so you have to set it pretty quick but otherwise it’s a good medium-full coverage foundation I definitely think there’s better foundation out there but this is a great cheap foundation if your looking for one to use when you know you’ll only have your makeup on a few hours instead of all day
Molly S.
Douglasville , GA
22 reviews
Beauty Junkie Expert Level 1
Just going to be honest, this foundation smells horrible! It smells like paint. But, if you can get past the smell, it's a great foundation! I have oily/combination skin. It goes on really well and provides medium/full coverage. After hours of wearing it, I can sometimes get a little oily so I like mixing it with another foundation to control oil. For such an inexpensive product, it really is a great foundation.  
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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