wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,537 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8537)
Q&A (460)
Media (1713)
morgan 💋.
Fulton, MO
16 reviews
Beauty Junkie Expert Level 1
For me, this wasn’t a great foundation. First of all, the smell is very off putting, but it does go away once the product is on your skin. The coverage is nice, but it was hard to blend at some points for me, and felt heavy on my face. It also transferred very easily to my clothes throughout the day. Not an awful foundation, especially for the price, but there are better drugstore foundations in my opinion.
Whitley L.
14 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
The only reason this is four stars is the smell. Just ugh it’s so strong and it doesn’t fade as quickly as I would like it too. Great coverage, then again I don’t like super full coverage. I would buy it again. I have combination skin and my foundation normally caked up around my nose. This performed very nicely and didn’t cake up. It’s not matte or dewy, it looks very natural!
Maggie F.
10 reviews
Review for: Soft Beige more...
OH MY GOSH! I love this foundation. Finding a foundation that I am 100% happy with has been hard. The ones I have purchased in the past have never fully matched my skin tone, and the finish has never looked like I wanted it to. But this foundation has the perfect finish and it matches me perfectly! It is not too oily or matte. And I get a sort of even skin look. Y’all should REALLY pick this up if you can!
Alyssa M.
45 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I really wanted to love this foundation fully, and I partially did, but the biggest thing that got in the way was how much it oxidized on my skin. I found my almost perfect color, but throughout the day I’d get really really orange.. I even did a patch test on my neck, and it looked horribly orange. (Like, oompa loompa orange..) but other than that, the finish is beautiful. The formula of the foundation is outstanding! The staying power is also great. I just wish it wouldn’t oxidize on me.. so unfortunately I can’t use it anymore since I’m quite light skinned/pale and it’s really noticeable on me.
Paulina R.
49 reviews
Beauty Junkie Expert Level 4
This is a great full coverage matte foundation. I find that using a damp sponge to apply works best for me. I do have oily skin and set with a setting spray. Its a great alternative for one of my 40 foundations that i currently use. I paid 5, wet and wild have really stepped up thier game.
Nikki D.
Hixson, TN
147 reviews
Beauty Junkie Expert Level 2
This is one of the best drug store foundations available. My oldest daughter uses it regularly and I have even tried it out. It is excellent for regular skin, as well as oily. There are a good range of shades. It applies well and has full coverage. It last all day and wears well. I would recommend this as an affordable foundation.
Elizabeth C.
784 reviews
Beauty Junkie Expert Level 5
I really enjoyed this foundation for coverage and finish. It covers most of my acne/redness and leaving a natural looking finish. I did have an issue with my oils breaking it down around my nose. I suggest a good oil control primer and setting with powder if you get super oily or have a long day.
Miranda K.
Stephens City
28 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
First off, I love the spatula, however I'm coming to the end of a bottle and I'm finding it hard to scrap out the product now because it's so short. I'd say it has medium to full coverage and more of a matte finish. While it doesn't feel drying, it does cling to dry spots.... but it doesn't feel cakey. Overall, it's a great bang for your buck. It's not my favorite of all time, but I'll definitely repurchase.
Katlyn S.
137 reviews
Beauty Junkie Expert Level 4
Oh my goodnesssss! This foundation is a steal, less than $5 (@walmart). It last all day and looks great. I was skeptical about the spatula thingy. Its not bad. If you smell the product it smells like straight up paint, but you can't smell it when it is all your face. Totally worth the try!!
Courtney V.
Estancia, NM
135 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
This product is absolutely stellar. How can a product be this great at a mere cost of $5? It just blows my mind. This is a very buildable coverage, I would say medium. It is very long lasting and offers a really pretty satin finish at the end of the day. I would recommend this to everyone!
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.