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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,358 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8358)
Q&A (454)
Media (1665)
Kristiana B.
Eunice, LA
207 reviews
Beauty Junkie Expert Level 3
I LOVE this foundation for 6.99 it's a great drugstore foundation with med/full coverage that is buildable. It smells like paint which as a few mins on the skin goes away. The shade range now is great compared to when it first came out a few months back. I have dry skin and it worked well for me. It's staying power is great and coverage again amazing!
Katie C.
Russell, KY
126 reviews
Beauty Junkie Expert Level 4
I actually really like this foundation. I have acne, and this does a great job providing the full coverage finish that I like. It has a semi-matte finish, but it doesn't really dry down. You definitely need to set it!

It does cast a bit orange on my skin tone, but mixing in a bit of white completely fixes that.

For $6.99 you really can't beat it!
Sapphire D.
Charlotte, NC
33 reviews
This foundations applies nicely. It never seems to dry all the way down. Even after I set it with powder products it still felt heavy and uncomfortable. After wearing for 3-4 hrs it has started falling off my face and caking together. I never felt comfortable with it to take pictures so I don't know about flash back. There are many that can do better than this one.
Celine V.
35 reviews
Beauty Junkie Expert Level 1
wet n wild Photo Focus Foundation is a must have. I have just recently started using this foundation, and at first I was iffy about it but I wanted to test it out and now I am obsessed. It gives you a soft natural finish. And It does not feel heavy, tacky or look cakey. I personally think it's a great foundation to use if you're looking for the right amount of coverage during this summer heat without applying too much.
HaleyAnn B.
Livingston, TN
98 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is probably my favorite drug store foundation. It is so inexpensive, mine also came with a sample of the primer so even mor to try, and it is very matte. I’m not a fan of the paddle applicator or the way it smells like paint thinner. Once it’s on your face though, the smell goes away and it sits so well on the face. It did grab at some of the texture on my face.
Lauren B.
37 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I really wanted to love this foundation. I used it for a few weeks and it really made my skin look nice, and the price was fabulous for the coverage it provided! However, the paint thinner smell was horrible, and always made me nervous of what I was putting on my face. I had to stop using it because it was breaking my skin out horribly, with no other change in my routine. I hope they’ll change the formula up so I can try it again!
Tiffani C.
43 reviews
Beauty Junkie Expert Level 2
I was so excited to try this foundation when it first came out. I bought the entire photofocus line including the Primer and powder & out of everything this was the one product I just could not get into ☹. This foundation left me super duper oily after an hour or so, aside from that I was SUPER orange after applying this foundation! 😩 I got the shade Espresso & while it applied nice, this foundation oxidizes like CRAZY making this a big no for me
Frankie J S.
56 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
I really really really hate giving a product 1 star, but if I could give this one 0 I would. This did not work for me at all. It’s obviously cheap and the smell is terrible! It smells and feels like I’m slathering toxic chemicals all over my face! It goes on extremely cakey as well and does not blend whatsoever. It may work for someone else but I will never purchase this again. There are much better options at Walmart than this.
Mariah H.
Wichita, KS
229 reviews
Beauty Junkie Expert Level 5
Review for: Shell Ivory more...
I was so excited to find the list of shades with the undertones listed out so I could grab the shade I need quicker without as much trial and error. This one said it was the fair neutral shade and it's far from it. It's extremely warm and almost orange on my fair skin. Based on swatches the other shades don't look like better matches for me and i think I'll just stick to other foundations

P.S. the smell reminds me of wall paint
Britian R.
Taylorsville, UT
447 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
I bought this foundation after hearing so many people rave about it in a few makeup groups that I am in. I will say that the coverage wasn't too terrible and that the color selection for lighter skinned people was pretty spot on. However, it straight up smells like paint and it didn't really last that long. 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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