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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
talia m.
2 reviews
Review for: Cream Beige more...
For a cheap drugstore foundation, it's good. But In color, I would not buy it a Sephora or an Ulta. The foundation has a scoop applicator, which is good for getting extra foundation out of the bottle, but not good for applying it to your face. It also smells kind of like glue. On my face, the foundation is oily and not very full coverage. And the color is okay, but very orange tinted. But for 1 fluid once, it's not bad in price. Also it's not tested on animals. But another problem is that the ingredients aren't labeled on the bottle, which could be a problem in the future.  
Anna C.
62 reviews
Beauty Junkie Expert Level 1
The coverage is amazing, but be careful with this product! It can settle in pores if the skin isnt primed properly, and overall be careful with primers! I used it with Too Faced Hangover Replenishing Face Primer and it separated incredibly all over my forehead and nose and could not be fixed. I mostly use it to mix with another foundation.
Megan G.
Cape Girardeau
33 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
I wanted to love this especially for the price but to be honest it does not sit on my skin well. I have normal/dry skin and no matter what I do it clings to all my dry areas and will not stay around my nose. I do like the finish and it is very buildable. For the price I think it is good when I want an easy foundation but not something I need to last all day because it will break around my nose and mouth quickly.
Allison M.
52 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
I love the coverage of this foundation I really do but when I apply it to my skin it burns, not only that the chemical smell is outrageous!!! I love the way it looks and I’ve even tried using it with a completely different primer to see it that helps the burning & it doesn’t.
Ellie M.
5 reviews
Review for: Rose Ivory more...
This is a great  for anyone who is looking for a medium coverage foundation at a low cost. It's only around five dollars, and you can find it at Walmart! They have a good amount of shades, and it lasts a long time! Really, the only downside to this foundation is the fact that is smells like car paint. I mean maybe it is, but who cares! It's only five dollars and it looks verry  prestige on the skin! The smell fades away, so you don't smell it all day, only for a couple minutes. It also oxidizes so get a slightly lighter shade than you need. Over all this is a great cheaper alternative to prestige brands like Mac and urban decay. I would highly recommend!  wet n wild Photo Focus Foundation
April N.
Forest Lake
171 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
I am very much so on the fence with this. I find that it is full coverage and goes on the skin smooth. The biggest cons of this product is the applicator, which reminds me of a shovel and in my opinion, would have worked so much more as a pump foundation. The second biggest con is the smell, it smells exactly like paint and the first time I used it, the scent gave me a bit of a headache.
Annette P.
Fort Worth, TX
104 reviews
Review for: Other more...
If you have oily skin then this foundation is for you. I love that they have a great color selection.

This is a matte foundation so if you like a natural glowing look this is not the foundation for you.

This does dry pretty fast so work with one area at a time. This works great with both a beauty blender (or good sponge) and a brush.

This literally stays in places. My natural oils don't start to shine through until about maybe 5-6 hours after wearing it.

Not only is this great, but it's also very affordable.

This is one of my top favorite drug store foundations. I hope they never discontinue it as it will always be in rotation in my makeup.

I would highly recommend this product.
Ambur M.
18 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
OMG! I have the worst time with drugstore foundations. I just can’t wear them. They look cakey, slide off my face, don’t last worth a damn, and I can never find the right undertone. There is only one foundation I have been able to wear in the last couple years. Until I tried this! The color and undertone are great, it lasts, I don’t get oily fast, and best of all it lasts! My skin looks like skin when I wear it. Whatever dry patches I have, it doesn’t cling to. It hasn’t broken me out. I’m in love. Then there’s the price! It doesn’t get much better. 
Tiffany H.
Owens X Rds, AL
321 reviews
Beauty Junkie Expert Level 3
So many people have complained about the smell of this foundation, but after going through a bottle of KVD Lock-It, I can tell you this is not as strong. Aside from the smell, this foundation absolutely does what it claims to. It's a great full coverage foundation without feeling heavy or cakey. Definitely replaced my KVD as my new HG full coverage foundation!
Topacio r.
15 reviews
When i first got this foundation I DID NOT LIKE IT. I don't know if it was he primer I was using but I just could not work with it. It was streaky. I just did not like it but after watching several MUA's combine it with other foundations, I tried it with infallible by l'oreal. And that worked for me. I would buy it again but only if I combine it.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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