wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,203)
Q&A (519)
Media (1819)
Lizzi K.
Bowling Green, OH
239 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I know everyone raves about this foundation and i really wanted to like this foundation but i do not like it. At. All. I don’t think it has enough coverage and by the end of the day, it looks oily and streaky. It also makes my face breakout, which is unfortunate because i put it on to cover my breakouts and then it only adds to my breakouts. I wish i liked this foundation because it’s an AMAZING price. Maybe you should try it out and see for yourself but i don’t like it at all.
Michaela M.
140 reviews
Beauty Junkie Expert Level 5
This is such a great AFFORDABLE foundation! I bought it for $ 4.68 at Walmart! I normally use a beauty blender with this foundation and it gives me medium coverage. I would say it is a pretty lightweight foundation as well. I do find it is a little sticky and needs a little time to dry down. I do like to set it with a setting powder and it lasts all day! I have worn it to work and I also have oily skin and it still looks great after all of that!
Amy M.
25 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Everyone was raving about this product so I had try it. I am always looking for my perfect foundation but have yet to find it. At first when I used this product I was amazed at how great it looked. THEN, I saw myself in a mirror half way through my day. It had broken down on my nose and chin and for head. It was so patchy and looked horrible! It was super greasy around my nostrils. My laugh lines were cracking and dry. I still have this product and continue to try and make it work but it still isnt doing it for me.
Abby H.
1,267 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
I love this foundation for photography. It looks great in pictures, and wears like a dream. It is a bit smelly at first, but it goes away after a little bit. It is medium to full coverage, depending on how you apply, and what you apply it with. I love how inexpensive it is, given the great quality. It is one of my everyday foundations.
Megan X.
40 reviews
Beauty Junkie Expert Level 1
First off, there are tons of tones which is awesome. I was able to find my PERFECT match. Which being as pale as I am is hard to do. The finish is great. It sets great. Pretty good coverage and is buildable. So far the best foundation I've found. And it's a great price. Love the spatula applicator. Keeps my hands clean.
Brittany M.
220 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
For $5 my expectations weren’t high, but to my surprise this foundation is amazing! It’s so easy to blend, a good color spectrum, and lasts a long time! This is now my go to foundation because it hold so well and the color is a perfect match! Thank you Wet N Wild for making an affordable, but great foundation!wet n wild Photo Focus Foundation
Stirling S.
Doral, FL
172 reviews
Beauty Junkie Expert Level 3
This foundation is so good for every tyoe of skin. I love the way it looks in my skin because it feels so lightweight like I'm wearing no makeup. It's so easy to apply because the little applicator it has. Of course I'm going to buy it again. The good price and quality match perfect for me 
Jessica B.
32 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Honestly! What more can you ask for on such an affordable foundation. It is full coverage and matte. I love it!! It does have a weird scent to it that is annoying but it goes away after applying the foundation. I like the way it looks with a beauty blender rather than a brush. It makes your skin look flawless and last all day. I have oily skin so I do have to retouch it after about 5 hours of wearing it. I would recommend this for any skin types
Marie T.
Grand Island
99 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This is seriously the BEST drugstore makeup product I have ever purchased. I love the natural/matte finish this leaves on the skin. I love how affordable this is as well. I cannot go a day without using this foundation because of how amazing this leaves my skin looking. It is amazing for everyday use because of how natural it looks on the skin. I recommend this to every single person looking for a very affordable foundation but also amazing quality!
Kimberly S.
Springfield , GA
220 reviews
Beauty Junkie Expert Level 4
My absolute favorite drugstore foundation. It lasts me all day with a primer and looks amazing. I have oily skin and it doesn't get shinny. It's pretty full coverage and I used a beauty blender when I apply this foundation. It's super easy to blend and apply. I absolutely love the finish on my skin and the way it looks in photos! I highly recommend!!
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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