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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,381 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8381)
Q&A (456)
Media (1671)
Samantha V.
Akron, OH
88 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
This foundation is very inexpensive so I thought I'd try it out. The first thing I noticed was the smell isn't very pleasant but goes away once its dried. It isn't full coverage. I'd say more like medium to light but it is buildable. Its not cakey or flaky when it drys which I like because I have dry skin. All in all not a bad foundation but it only lasted about 7 hours with primer and setting spray. I like the built in applicator and the shade range.
Cecilia L.
San Benito , TX
19 reviews
Beauty Junkie Expert Level 3
This foundation is amazing! Wet N Wild stepped up a lot with their products!!!  Before I started using this foundation, I was using the maybelline fit me and matte poreless foundation which was not that great for me! This foundation is lightweight and I LOVE that. I also love how it is not cakey. My skin looks so smooth when I apply it. I would definitely buy this foundation again once I run out of it. This is a foundation I highly recommended!!!!
Haley T.
San Ramon, CA
65 reviews
Beauty Junkie Expert Level 1
This is my new holy grail foundation! It's soooo affordable and works so nicely in all types of lighting. It has a nice medium coverage and still looks like skin. I prefer to use a Real techniques sponge to blend it onto my face, since a stippling brush gave a streaky finish. I have SUPER oily skin, so this foundation started breaking apart around 5 hours, which is pretty good for me! I just had to retouch using a velour puff or some oil blotting sheets.
Brittany M.
220 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
For $5 my expectations weren’t high, but to my surprise this foundation is amazing! It’s so easy to blend, a good color spectrum, and lasts a long time! This is now my go to foundation because it hold so well and the color is a perfect match! Thank you Wet N Wild for making an affordable, but great foundation!wet n wild Photo Focus Foundation
Jessica B.
32 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Honestly! What more can you ask for on such an affordable foundation. It is full coverage and matte. I love it!! It does have a weird scent to it that is annoying but it goes away after applying the foundation. I like the way it looks with a beauty blender rather than a brush. It makes your skin look flawless and last all day. I have oily skin so I do have to retouch it after about 5 hours of wearing it. I would recommend this for any skin types
Lizzi K.
Bowling Green, OH
226 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I know everyone raves about this foundation and i really wanted to like this foundation but i do not like it. At. All. I don’t think it has enough coverage and by the end of the day, it looks oily and streaky. It also makes my face breakout, which is unfortunate because i put it on to cover my breakouts and then it only adds to my breakouts. I wish i liked this foundation because it’s an AMAZING price. Maybe you should try it out and see for yourself but i don’t like it at all.
Christina B.
Ruston, LA
8 reviews
I love this foundation!! I am a pale girl with blue/red undertones!! It is pretty hard for me to find a color that is light enough and matches well!! This foundation has lots of color options and I was able to find one that matched me very well!! The coverage is great with our being too heavy and it lays matte so that you don't look shiny or oily!! I love this foundation and if you are a pale girl with the same struggles as me, I say give it a try!!
Marie T.
Grand Island
99 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This is seriously the BEST drugstore makeup product I have ever purchased. I love the natural/matte finish this leaves on the skin. I love how affordable this is as well. I cannot go a day without using this foundation because of how amazing this leaves my skin looking. It is amazing for everyday use because of how natural it looks on the skin. I recommend this to every single person looking for a very affordable foundation but also amazing quality!
Allison G.
Nashville, TN
170 reviews
Beauty Junkie Expert Level 5
I really enjoy this foundation! I will say that the shade range leans a little light, I have to buy a shade darker. It does smell like paint but that goes away very quickly. This stuff dries FAST so you have to play around with the best way to apply it. I love the finish, it's a matte medium finish and looks really great on the skin--just don't use too much!
Megan X.
40 reviews
Beauty Junkie Expert Level 1
First off, there are tons of tones which is awesome. I was able to find my PERFECT match. Which being as pale as I am is hard to do. The finish is great. It sets great. Pretty good coverage and is buildable. So far the best foundation I've found. And it's a great price. Love the spatula applicator. Keeps my hands clean.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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