wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,217)
Q&A (519)
Media (1819)
Stephanie M.
Las Vegas
12 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I got this foundation at Walmart and was hesitant to buy it because of the mixed reviews, but I am so glad I did. I got this foundation in the shade Soft beige and the color match was spot on. It comes with a wand application which is nice. I used a beauty sponge to apply it and it blended really smoothly and I was very impressed with the build able coverage. It goes on matte and dries pretty fast, great for us oily skin girls. It is one of my newest favorite foundations, great foundation for the price.
Megan P.
84 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
This actually isn't too bad of a foundation for the price. The coverage is pretty good. But I almost can barely stand to have it on my face for a long time. My face gets itchy after a while, even with primer underneath it.
*the above picture is the best picture I could find with it on.
Nina H.
169 reviews
Beauty Junkie Expert Level 4
I can honestly say that I love this foundation. I can wear this every day and every time it looks amazing.I have oily combo skin usually some days the outside of my face is pretty dry. This is so easy to apply with the little spatula it has and it blends out like a dream. I think there shade range isn't to bad just at the stores because the only carry like 5 or 6 of the shades. The price is awesome. I feel like if I could only use this foundation from now on I would be okay with it because I love it that much!! :)
Amy B.
66 reviews
Beauty Junkie Expert Level 4
Review for: Rose Ivory more...
I bought this when my trusted Revlon was out of stock the other day. The color seemed a good match in store. I got home and it was a bit darker than I needed. The reason however for the 3 star rating is do to the heavy sticky feel and the fact it caused my face to break out some ( in my t-zone). I can use it lightly around my cheekbones in conjunction with my regular foundation to make a sort of contour foundation but I can't use more than a dab and only in certain areas. wet n wild Photo Focus Foundation
Teresa N.
332 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
This foundation delivers everything on a silver platter but without the heavy price tag. It’s full coverage with a matte finish and flawless skin. The name of this foundation says it all: it’s photo focus, ready for pictures all night long. It doesn’t have any flashback in pictures where your face looks almost photoshopped. The foundation did not oxidize so the colors are true to its content. I can only give 4 stars because I had to stop using this foundation. I have sensitive skin and the product broke me out.
Stacey S.
Kendall Park, NJ
10 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
First of all, this foundation is $6!!!!  It's literally the cost of my fancy Starbucks drink, and it is a fantastic foundation.  I ran out of my $60 Giorgio Armani luminous silk, and I decided to give this a go.  It blew me away.  The texture is silky, it's incredibly light weight, the color range is amazing, and it stayed on my skin for about 10 hours (which is great for my combo skin).  I would absolutely recommend it to anyone, and I mean for the price point it's a steal.
Sylvana J.
Jersey City
18 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
This is definitely a knock off for the makeup forever HD foundation, and while the formula is thicker, I find myself grabbing for this on a daily basis. The result is flawless - perfect for pictures. Matte finish. I recommend blending this product with other foundations to mattify them/build coverage. You must have this in your beauty arsenal. Must must. ONE CAVEAT: This product begins to oxidize if you've owned it for more than 4 months, so unless you're going through this product quickly, you might need to repurchase after that amount of time. Not sure if mine was a bad batch.
Juleinne F.
Newark, NJ
114 reviews
Beauty Junkie Expert Level 2
This foundation its really good for its price .. i love this foundation, it gives a good matte finish to me .. its not too dry on the skin or feels heavy .. it doesnt move around at all.. its well long lasting on the skin .. it kinda reminds me of the too faced foundation.. the only con is the smell but it doesnt bother me at all .. i do recommend to try it.!
Heather R.
68 reviews
Beauty Junkie Expert Level 4
After watching many YouTube videos on this.. I decided to try it myself. I tried it today for the first time and so far am loving it! My face is broken out pretty bad right now and after building up the foundation .. you couldn't see a trace of it. It's 6pm now and even after taking a nap, the coverage is still holding up. New favorite drugstore foundation :)
Emily J.
Athens, GA
156 reviews
Beauty Junkie Expert Level 4
I have been using this for about three days and Im in love. They have a pretty good shade range and the coverage is awesome. Its dewy but once set with powder looks so nice on the skin. It doesn't get cake from what Ive experienced so far. There hasn't been flashback in the pictures Ive taken while wearing it! For $6 this is such a great foundation! Wet and wild is stepping up their game
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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