Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (458)
Media (1674)
Hannah L.
69 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I️m not sure how I️ feel about this foundation. You have to be cautious of what primers you use with I️t. Some primers make I️t look horrendously cakey. I️t has good coverage though and blends nicely. I️ have mixed feelings about the applicator. I️t seems kinda unsanitary to wipe the spatula on ur face every time you use I️t. I️ just fear I️t could break me out over time. Overall it’s okay for the price but if your willing to spend a few extra dollars you could get a better drugstore foundation.
Kevin M.
64 reviews
Beauty Junkie Expert Level 2
I like this product quite a lot! The price really can't be beat and the shade range is very wide for a drug store foundation. It has a nice, satin matte finish that looks very natural on my skin. It doesn't oxidize from my experience and lasts very well on my slightly oily skin. It has a light medium coverage, that I personally really like since I prefer more natural looking makeup. There's also very little flashback under flash photography, thankfully the product lives up to its "perfect for selfies" claim!
Foundation Fairy ..
Sparta , IL
133 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
To be a 5 dollar drugstore foundation this is definitely a true gem. It does have a faintly scent of paint but if you can get by that then you'll have a beautiful flawless base. This foundation is very light weight, easy to blend out. Also it's buildable so that means you can turn it into full coverage. And it wears for about 8 to 10 hours if you prime your face and use a good setting spray. Since this foundation has hit the shelves I've gone through 2 bottles of it and I'll continue to purchase. 
Katherine F.
bakersfield california
2 reviews
Review for: Buff Bisque more...
This foundation is amazing it blends easy plus it’s full coverage at first when you apply it might look patchy but afterwards it looks flawless also it’s really affordable and the application is easy because it comes with a handy paddle to apply it with the consistency is amazing
Brittnie Q.
Valley Grande, AL
87 reviews
Beauty Junkie Expert Level 2
Review for: Peach Natural, Soft Ivory more...
I really like this foundation. It has really good coverage and works good on my combination skin. So good for the price. The only thing I hate about this foundation is the smell! It smells just like paint. If your sensitive to smells do not buy this! Definitely my favorite drugstore foundation!
Nicole W.
75 reviews
Beauty Junkie Expert Level 3
I am pleasantly surprised with this foundation. Normally, drugstore foundations melt off of my semi-oily skin by the end of the day but this stays looking nice for 10-12 hours. The smell is not good, smells like house paint to be honest, but the scent fades after you finish applying it. It has a velvety finish and can be built up to full coverage. Definitely worth the $5.99! I wear the shade bronze beige and I am currently the equivalent of NC25. wet n wild Photo Focus Foundation
Christian L.
Euclid, OH
107 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
For a drugstore brand wet n wild is one of my favorites. The foundation is easy to build which is great because I felt like I needed I guess two layers. That being said I was looked for heavy coverage and with the two “layers” I not once felt like it was cakey or heavy on my face. I didn’t break out and was happy how well my makeup lasted for the rest of the day. So for ten bucks this a new staple
Kristin W.
Ft Lauderdale, FL
129 reviews
Beauty Junkie Expert Level 4
I know a lot of people LOVE this foundation, and if it works for you then hallelujah. This is one of the WORST foundations I have every used though. The smell is that of paint, and it broke up on my skin and looked really bad. The worst part is this broke me out SO BAD!! Not just a few blemishes here or there. Some very deep and painful acne. I might have a scar from one of them. NOT HAPPY!BUT I am not saying this is bad for everyone, but for me it has been a nightmare. I chucked it right in the trash.
Nancy S.
Philadelphia, PA
362 reviews
Beauty Junkie Expert Level 5
Sadly my Walmart doesn't carry Wet n Wild but I found it at my local Rite Aid. They also had $1.00 off coupons by the display. They didn't carry desert beige so I had to get golden beige. Definitely could of used desert beige I think I would like it better if the color was right. It kinda smells like paint. Its good for a drugstore foundation. I just like a thicker foundation with more coverage.
Tyana H.
Harrison, NJ
220 reviews
Beauty Junkie Expert Level 4
I been using this for awhile now I love how I look wearing it . It gave me a matte finished I didn't get any flash back and was very easy to blend out . It was a medium coverage but you can build up to make it full coverage. I love the little spatula that comes with it because it's easy to apply and not make a mess putting it on plus it's sanitary when using it on other clients. But I think this product is good for 1-5 hours depending on your skin type but I recommend it for people to try it out .
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.