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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,371 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8371)
Q&A (455)
Media (1670)
Ella O.
Eagan, MN
47 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
Good coverage lovely product and does what it is supposed to bit sadly the shade not really what I thought so I think they should have testers if they don't already
Stephanie C.
Ontario, CA
118 reviews
Beauty Junkie Expert Level 2
SO impressed and surprised with this foundation and some of the other products they have been coming out with. This stuff is so cheap but wow. The finish is super nice and natural, not really a matte or dewy. I love the applicator it comes with sooo much. It has a twist top but connected to it is a flat almost paddle that picks up the foundation as you pull it out and makes for such an easy application. My only complaint would be that a lot of the color choices are warmer toned and it's harder to find a neutral undertone for myself.
Julie M.
501 reviews
Beauty Junkie Expert Level 5
I love this foundation. I have been looking for a nice liquid foundation and this is it! I tried covergirl clean previously, which broke me out. I got the shade 'porcelain' and it is not full coverage but takes away any blotchiness or redness. It has a beautiful finish. My only issue was that it emphasized dry skin and did not cover fresh zits very well. Just use a good concealer and moisturizer. I will update if this breaks out my skin!
Lizeidy R.
Roma, TX
76 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
This is a great drug store foundation it is so cheap. I have a dry skin and this product works great for me it is easy to apply with the applicator it comes with. It has a pretty good coverage the only thing is that the shade I got is a little darker than my skin tone but I just mix it with another foundation I have and it works great. The only thing about this foundation is that it has a strong kind of glue order but that is the only con in it. It is long wearing if you are looking for a drugstore foundation this is the one 
Dorie H.
28 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Consistency wise, I thought it would be a thick formula, hence the word “matte”. It was a very light consistency and the formula kinda feels oily in a way. It wasn’t full coverage. It’s more of a light-medium coverage. Oil peeks through quick!!! Had a lot of foundation worn off all around my oily areas of the face. Not very flattering towards the end of the day. Overall, this foundation isn’t long wearing. Isn’t full coverage. My skin looked 3/5 flawless after application. Hope this is helpful!
I have normal to oily, textured skin.
Lauren C.
119 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
This is my favorite foundation in my collection, including high end. This is a perfect match for me, and it gives high medium coverage and almost full coverage. It is not thick, and does not feel cakey on the skin. The only reason I gave this four stars is because of the smell. When applying it, it smells a lot like paint. It's not noticeable after application though. I would buy this again, and I would recommend this to anyone that wants a good, trustful foundation. I think this can work for all types of skin as well (oily to dry). 
Vanessa C.
San Antonio, TX
39 reviews
Beauty Junkie Expert Level 2
I bought this foundation after hearing many rave reviews about it from beauty bloggers. I was willing to give it a shot since it was only $5. I was not too disappointed but not too please either. I do like the spatula applicator because it makes it so much easier to spread on your face however, I don't like how quickly this dries so you must definitely work in sections. I feel like this foundation just made my face look and feel cakey and it really accentuated all my fine lines. I will try it again because I might change my mind.
Jacy M.
Kennewick , WA
80 reviews
Beauty Junkie Expert Level 2
This Foundation is super amazing! It is by far the best foundation that I have ever tried! It's even better than a lot of the high-end foundations that I have tried and purchased. When I first got this Foundation I didn't know what to expect but right off the bat I was very impressed! It lasts super long throughout the day! Normally I get very bad creasing around my nose and mouth where I have my laugh lines but with this Foundation I get minimal to no creasing at all! Super amazing this is probably my new favorite Foundation!
Angela W.
Hendersonvlle, NC
144 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I love this foundation, it goes on easily, blends smoothly and feels so soft, as well as how it finishes. The wet n wild foundation is affordable which is great. So that makes it even better to recommend to others. If your looking for a great foundation that has a great coverage and smooth finish then your in for a treat with wet n wild’s photo focus foundation!
Ashley R.
Franklin, NH
28 reviews
Beauty Junkie Expert Level 1
This is my current favorite foundation. It is absolutely beautiful on the skin. It lasts all day, it stays matte, and I only paid $5.99 at Wal-Mart. You can't beat that. The color selection is decent, it took me a couple tries to find my best match (drugstore makeup problems) but now it's the foundation I reach for in my everyday routine. My only gripe with this is the smell. It does have a distinct "paint" smell when you first apply but it fades very quickly. Other than that, this foundation is amazing for the price point 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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