wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,564 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8564)
Q&A (460)
Media (1717)
Francesca B.
Robertsdale, AL
150 reviews
Beauty Junkie Expert Level 4
I love that this product comes in a cool tone/neutral/ and warms tones. I have been loving a different brand of foundation but this one is literally $40 cheaper! And works very similar. This one does not dry down too fast, and I have not had any oxidizing happen. However, it does sit a little funny. It doesn't completely blend with my skin and breaks apart around the noise and mouth areas. I use a good primer and setting powder, but maybe it could be they just don't work well together. I'll try it with a pore primer perhaps. Definitely will buy again though.
Briana O.
134 reviews
Beauty Junkie Expert Level 3
I absolutely love this foundation. I have very dry skin due to psoriasis on my face, so I tend to not wear liquid products often. However, after an exfoliation and a rare amazing skin day, I decided to try out this foundation. It blended like a dream with a brush! Also, I didn't look cakey or streaky at all and was very pleased with the application. It oddly smells like paint, but I actually like the smell of paint...I guess I'm as weird as the product! I highly recommend this, because even though it is a drugstore foundation, it is definitely worth the buy!
Jacqueline C.
Wichita, KS
177 reviews
Beauty Junkie Expert Level 2
Why so many beauty youtubers raved about this product is beyond me! First thing I noticed after opening the bottle is that it had a strong acrylic paint scent. Second thing was that it has a very watery consistency. I would consider this to be a patchy medium coverage that doesn't blend well at all and looks even worse when set with a powder. You definitely get what you pay for with this $5.99 foundation. If you want a more affordable foundation go with the fit me collection from maybellene.
Abbey F.
Ravenna, OH
14 reviews
Review for: Soft Ivory more...
I need coverage!! After watching my favorite youtubers rave about this foundation, I had high hopes. It never claimed to be a full coverage foundation, but I was expecting a bit more. My problems with my skin include redness and some blemishes once in a while. I long for my foundation to cover all my redness (at the least). The price is right and it does the job, but I often found myself mixing this product with a more full coverage foundation for the perfect finish. One thing I do love is the applicator! The biggest downfall to this foundation is the time it actually stays on your face... When i get home from work and look in the mirror, i ALWAYS notice blotchiness around my mouth and chin.. It breaks down easily/quickly. So I wouldn’t say it’s very long lasting. I would repurchase this item, but I’ll also keep in mind the fact that it’s somewhat thin and works best when mixed.
Rachael G.
Homewood, AL
91 reviews
Beauty Junkie Expert Level 2
I really loved this foundation. The first awesome thing about it is that it is $5.99!!! Second is that the shade I used (soft beige) was perfect. It blended easily and made my skin look good. I haven't found a foundation that makes my skin look perfect but this was close. I did get compliments on my skin when I used this. It applied easily with a beauty blended and lasted for most of the day. It worked well with all of my other products felt light and comfortable on my face.
Bridget Y.
Snow Camp, NC
339 reviews
Beauty Junkie Expert Level 5
I really like this foundation. It has good lightweight coverage. I have it in the shade s ivory and it's alittle too gray toned but I just need to get a different shade. It's a dewy finish. I would definitely recommend it! The smell is pretty bad though. Like paint. But I don't mind smells in my makeup. And the paddle applicator is weird and I've never used anything like that before.
Rae C.
37 reviews
Beauty Junkie Expert Level 2
Love this foundation. Saw it on many different YouTube channels, so I decided to give it a try. Glad I did. One of the best drugstore foundations I have tried in a while. Great buildable coverage and very inexpensive. Purchased mine at CVS on deal. Bought two got five CVS dollars back to spend in store. Also helped that I had two Wet n Wild coupons. You can also get this product at Walmart, Target, and Ulta as well. Would definitely recommend.
Angelica S.
20 reviews
Review for: Desert Beige more...
THIS!!! This foundation has changed my expectations for what a foundation should entail.
It’s long lasting. It’s great for any style of skin. It’s lightweight but definitely but not sheer. I HIGHLY recommend this product. I have personally recommended to my friends on countless occasions.
It’s affordable. The finish is flawless.
I am just in LOVE with this foundation and I literally use for any look on any day because it fits my skin so naturally.
Alyssa L.
361 reviews
Beauty Junkie Expert Level 5
It smells like house paint. It goes away after a few minutes. I have dry skin and the o lot way I made this work for me was if I extra prepped my skin. Facial mask, facial oil, moisturizer, & primer. If you have combo/oily skin i think you'll live it. If you have dry skin i can't stress it enough prep the crap out of your skin & it will look really nice. They have tons of shades which is amazing for the drugstore.
glam g.
Beverly Hills
121 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I’m in the shade soft ivory - I have light very warm tone skin. My skin is combo/oily. This is by far my favorite foundation in the entire world. I love the spatula for application. It looks great whether I use a brush or a beauty blender. It covers absolutely everything but feels extremely lightweight. It lasts me all day. It doesn’t gather in lines or break apart. The only issue is that it kind of smells like paint, but it’s totally worth it. You can’t smell it once it’s actually on the skin. The icing on the cake: it’s $5. I highly recommend this product.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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