Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Skye T.
261 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
I don't wear drugstore foundations for the most part. The colors are never right because I'm so pale and so sensitive. BUT, I was recently sent a box of drugstore makeup to try out and review.
wet n wild Photo Focus base was in there and I absolutely LOVE IT! The color is perfect for me and the finish is amazing. It's matte but not dry and it gives almost an airbrushed finish.
I'm so surprised!
It's also like $6.
I usually wear Younique Mineral Touch Liquid or Bare Minerals Powder Foundations!
Lenise M.
La Quinta
95 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
Let me start by saying that I am 41, and have combo skin. That said,
this foundation might be for the younger generation. This is definitely
is a matte finish, and doesn't have a very "natural look" when applied. I
find that people listen to pros and cons best so here ya go! Pros: 
It's cheap, easy to find, and blends well. Its also might be great for
young more oily skin
Cons: It oxidizes pink, smells like paint,
adheres and accentuates wrinkles, adheres and accentuates acne, and
scars, and scabs, doesn't have a pump instead it has a weird spatula.
I won't use thing again, it's just not for me. I tried YouTube, I really did!
Sydney C.
Milton, FL
33 reviews
This foundation took me by complete surprise! It blends and lays beautifully on the skin. It applies well with a brush and sponge depending on how much coverage you are going for. If you was more coverage use a brush and if you want less coverage use a sponge. This foundation has medium to build able coverage with a satin finish. It last a very long time on my skin and I have extremely oily skin. It will sink into my fine lines after a few hours but nothing to noticeable (for reference, the loreal true match foundation sinks into my lines much more) You can't get much better for the price! I defiantly recommend this foundation! 
Ami G.
San Antonio , TX
16 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
I am completely obsessed with this foundation. The coverage is medium but you can build it up. I have very dry skin but when I apply my moisturizer and then the foundation I find that it doesn’t make my makeup look caked. This foundation has been my go to since it came out. I don’t reach for my Hourglass foundation anymore because this foundation does wonders for my skin. Also it’s very affordable. I would recommend this product for anyone looking for a good affordable foundation. For dry skin and oily. It has a smooth matte finish that makes your skin look flawless. It’s my absolute favorite foundation I’ve tried at the drugstore!
Sharon H.
Buffalo, NY
40 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I have been using this foundation since the first day it has been released. I’ve used many different drug store foundations and this foundation is so light weight, medium coverage, NO flashbacks, diverse, and so cheap! I’m not a person who needs full coverage, but I usually look for matte and no flash backs in my foundations and this is exactly what I needed. It’s 6 dollars and it doesn’t get any better than that. It’s a dupe for YSL foundation and concealer line.
Krystal R.
Minneapolis , MN
124 reviews
Beauty Junkie Expert Level 2
I purchased this foundation due to all the YouTube hype around it. I tried this item a few times and to be honest it just wasn't my favorite. It settled into my fine lines and it seemed to break apart quickly on my skin. I do not have oily skin either. The color selection is awesome and it does provide a nice finish, as well a decent buildable coverage. The scent of this item is quite strong but once applied to the face it goes away instantly. I have this 3 stars because I think it would work beautifully on younger skin, and the coverage is good. I just don't think it worked well with my skin personally. I wouldn't but this item again. 
Kaily B.
178 reviews
Beauty Junkie Expert Level 4
Absolutely amazing. As someone who only purchases cruelty free makeup it can be really hard to find an affordable foundation. As someone with combo skin it's even harder cause everything is equally stupid on my skin. I love this because it's thin, lightweight, medium to full coverage, very natural demi matte finish and wears the longest throughout the day out of any of the drugstore foundations I've tried in 3 years. Plus the color range makes me happy. Just do it!
Mariah G.
Los Angeles, CA
100 reviews
Beauty Junkie Expert Level 2
I have honestly tried so hard to like this product because I've heard so many good things about it and it's so affordable but I really don't think it works for me. First off it applies very sheer so you definitely need 2 layers for any kind of coverage, otherwise it looks very patchy. Even by the end of the day with two layers my makeup looked so bad and patchy. Now I do have dry skin so that could be the culprit but if I use moisturizer and a hydrating primer and never really have a problem with other foundations. When I initially finished my makeup it looked so beautiful and had a nice powdery finish but it just didn't last on my skin.
connie c.
Spotsylvania , VA
61 reviews
Beauty Junkie Expert Level 2
Review for: Bronze Beige more...
My favorite foundation at the moment. It’s medium to full coverage and you can build it up to the amount you want, I think it looks the same with using a sponge and brush. I have oily/combination skin and it last a very long time before I need to blot or powder my face. Everything about it is very good and it says all the right things the only down size is the smell. It really does smell like paint but after a while when you apply it, it goes away so it’s fine
Ava R.
31 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
This foundation did amazing on my friends face! The foundation made her skin look really good and smooth! wet n wild Photo Focus Foundation. She was also wearing Maybelline Fit Me® Concealer it made the bags under her eyes look great! SEPHORA COLLECTION Bronzer Powder, tarte Amazonian Clay 12-Hour Blush, wet n wild MegaGlo Highlighting Powder, Coty Airspun Loose Face Powder, stila Stay All Day® Liquid Lipstick
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.