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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,356 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8356)
Q&A (454)
Media (1664)
artist 🥀.
15 reviews
Review for: Rose Ivory more...
This is definitely a product that a lot of people love and is kind of a cult favorite but this did not work for me whatsoever, unfortunately. It really clung to all my dry spots and made any blemishishes or pores really noticeable. I probably will not repurchase this product. I’ve tried it many times and given it a lot of good usage.I tried different primers, different tools to apply it, etc and nothing really helped the situation, especially around my nose and on my forehead. Every time I’ve used this I have not loved it at all. I love Wet n Wild as a brand. They are in my opinion the best drugstore brand, however this foundation was a huge miss for me and I will definitely pass on it in the future. 
Sierra A.
177 reviews
Beauty Junkie Expert Level 5
Review for: Cream Beige more...
Not giving it 5 stars simply because I am not sure if I consider it to be in my top 5 foundations. However, this product is very good! Although it is one of the cheapest foundations on the market, the quality is high-end. Some people say their is a strong chemical smell that deters them from using it however I do not have this problem. I don’t stick my nose in the bottle and the scent doesn’t smack me in the face when I apply it. I consider myself to lean towards the sensitive side to smells and my skin is definitely sensitive (I have to read ingredients on every product I use) so the fact that I don’t see the big hype about this supposed chemical smell is odd. All in all, the finish is beautiful, the coverage is nice, and I would definitely recommend this foundation.
Marissa S.
29 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Golden Beige more...
After learning about this majorly affordable foundation on YouTube I had to check it out for myself. I’m not sure what everyone is saying about the smell, I enjoy it and it does not bother me at all. It’s sort of a perfume-like scent that I’ve smelt in other foundations such as revlon’s colorstay. It is a natural finish foundation so it is NOT matte. But a very nice satin finish. I have normal-combo skin depending on the season and this works great for me, lasts all day as long as I’m not touching my skin and has a good color range for medium skin tones. I have yellow undertones and am currently using golden beige since I’ve been back from vacation. What’s also nice about these is they tell you whether the shade is warm, cool or neutral toned on the display. For cheapest retail price buy from Walmart.
Jessika L.
Seabrook, NH
17 reviews
Review for: Shell Ivory more...
Best foundation at the drugstore - Well the only reason i'm giving this foundation 4 stars is because I have SUPER sensitive skin and it seems to cause some little bumps whenever I wear it. (Although that doesn't stop me from wearing it, i just am cautious of that) BUT, if you don't have super super sensitive skin then this is a GORGEOUS foundation, and you can not beat the price!! Id say it's good for any skin type, defiantly sets down to a matte finish. If you have dry skin just moisturize well and you should be good. The coverage is also amazing, very buildable.  
Miranda V.
62 reviews
Beauty Junkie Expert Level 1
I just purchased this item from Walmart a few days ago and I really like it! I'm sure I looked like a weirdo when I was testing the different colors of foundation on my neck but, who cares. I believe I wear the color Buff Beige. Some people on YouTube and Influencer said that the applicator was a little too weird for them but I actually like it. The little spatula applicator is great for people who like to dot the foundation all over their face before blending it in. My only concern so far is that the formula is really thin and liquidy. I actually dropped a dot of it on my bathroom floor when I first opened it at home. Other than that, it blends well and left me with a flawless finish. Highly recommend for someone on a budget or anyone really.
Erica S.
100 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I loved the coverage and finish of this product. It was a medium coverage, but was build-able so you could make it full coverage if that is the look you were trying to achieve. This product drys to a natural finish and wears this way all day. I noticed some breakdown around the areas of my face that I touch throughout the day, but other than that it held up good. However, there is one huge flaw that this foundation haas in my opinion. That is it's smell, it has the strongest smell of any foundation I have ever used. It smells like wet paint, and for me smells do not particularly bother me. However, the smell of this foundation was so bad I have to stop using it. I would be very aware of that before purchasing this product.
Andy N.
6 reviews
Review for: Nude Ivory more...
I absolutely in love with this foundation. For $5.99~ I have no complaints at all. For the price point, for the result and for the "photo-ready" ability like it claimed- which it actually did work -
-no flash back on flash picture
-long lasting
-packaging are glass, HEAVY and feels very NOT DRUGSTORE - I would have said Luxurious but meh, not that yet lol- at all !
-no breakthrough or crease up during time
-medium coverage and VERY buildable which I LOVE LOVE LOVE
- and all of the above for just $5.99~ like.. ARE YOU KIDDING ME ? YES
Would I buy this again? Yes!
Would I recommend this : Yes! Even if u have so many other choice to go with on different drugstore brands, I would really recommend this
Bayley R.
28 reviews
Beauty Junkie Expert Level 1
This foundation is decent. First con is the smell, it smells like house paint! The smell isn't terribly strong, but it's worse when it's wet. Once the foundation dries it just smells kind of silicone-y. You also definitely have to set this foundation because it will transfer onto your fingers if you touch your face. Once I set it, it lasts pretty well. The coverage is pretty good. It oxidizes only a small amount. The finish is dewy on its own and it's one of the lightest drugstore foundations I've found. It doesn't get very cakey, but I only get slightly oily in my t-zone so I'm not sure how it would work out on oily skin. It would be moisturizing for dry skin, but not sure how it would look over dry patches. Not the worst but definitely not the best
Christine T.
Coconut Creek , FL
103 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
Decided to try this after hearing good things and getting a lot of recommendations. I did not like this at all though. First off the second I opened the bottled it smelled like paint. And I didn't like the coverage at all either. I had to apply a lot to get decent coverage around my face. I might use it one more time to give it another chance, but I don't think I could get over the smell though.
Simone S.
25 reviews
Beauty Junkie Expert Level 1
One of the best drugstore foundations you will ever try! It is medium to full coverage. It has an amazing color selection. Suitable for most skin types, even combination to oily! The formulation is amazing and will last all day! Would recommend thus foundation (and concealer) to anyone out there looking for a budget friendly foundation.
#wetnwild @wetnwild @influenster wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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