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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
★Lorena A.
21 reviews
Beauty Junkie Expert Level 1
This foundation is pretty great! It’s very long lasting and isn’t a splotchy on application. It applies pretty smoothly with a damp beauty blender. It’s a very heavy full coverage foundation though so usually use a light hand but if you like super heavy this foundation is for you. I really like this foundation and would recommend to others.
wet n wild Photo Focus Foundation
Victoria B.
Bakersfield, CA
234 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
So sad because everyone seems to rave about this and I cant seem to find my right shade . I also thing that the chemical smell with this foundation is like knock your socks off overwhelming . I am hoping that they will at some point extend their shade range so that I can maybe get the chance to try a shade that matches my skin better than the 2 that I tried did . The formula is beautiful on 
Alejandra C.
78 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
On a trip to Target to pick up some new makeup I came across this foundation. I decided to try it because well why not. I like the overall coverage of it. I don't need a lot of coverage so usually I go for something light. This foundation is more medium coverage which is perfect for me. I noticed that it has a matte/natural finish. It has a scent, not my favorite but honestly I don't even notice it especially once its on. The applicator makes applying the product much easier since! It is also cruelty free. This is my new favorite foundation.  
Lorena L.
30 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
This foundation is a game changer! Let’s start of with packaging. The packaging is a glass bottle and does not have a pump which sucks but it does have a spachula application which is cool although I would prefer the pump but honestly it’s not a big deal. Now let’s talk product ! This product is amazing for 4.99 !!! It works better than some high end foundations! I love wearing this foundation in the daily!! This foundation feels light weight and is medium coverage but totally buildable to full coverage it last a long time and I can go about my day with no issues! This foundation does have a weird smell ( kinda smells like wet paint ) but the smell fades once you blend it out so it really doesn’t bother me all that much I love this foundation it’s affordable and it’s good!
Kayla C.
92 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This foundation is awesome! I am extremely picky about foundations because I like a very natural look with medium to full coverage. This foundation is light weight and gives me exactly what I need. It applies beautifully with both a brush and a sponge. The only downsides are that it kind of smells almost like paint and that it isn't in a pump. The smell does go away quickly though.
Sasha V.
Jacksonville, AR
18 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I wanted to like this foundation. I have heard some good things about it, plus the price is nice, but I couldn't. I couldn't get past the smell, it smelled like paint. The applicator I didn't really care for either, I wouldn't want to introduce the bacteria from my face to the whole bottle so I had to dump some out and apply that way.  Still, many people do like this, but I couldn't get past the smell. It looked nice when I first applied.
Melissa F.
Chandler, AZ
186 reviews
Beauty Junkie Expert Level 2
Review for: WW369C_3 more...
After seeing PopLuxe rave about this foundation in his channel, I went to Ulta and got it. It was on clearance for $2.30!!!! The shade range really stinks so I picked up two different colors to blend. After I wore it the first day, I loved it. My husband even complemented how it looked! Big win for this lady! I will say that it stinks, but if you can get over the smell, i totally recommend.
Yobana E.
20 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The first thing that caught my attention about this foundation was the applicator. It makes it 10 times easier to apply it directly to the face. I also love how it’s cruelty free and doesn’t have flashbacks. The downside to this is the smell. It’s a horrible strong smell of paint. Other than that I have no problem with it. It leaves my face pretty matte throughout the whole day.
Danielle B.
20 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This is a beautiful foundation.  Not too matte, not too dewy.  The finish is matte-natural and the coverage is medium-full.  I like to mix it with organ oil and my Laura Mercier ultra longwear foundation to cut down the matteness of the Laura Mercier.  This combination is perfect for my combination skin, but I've also worn this foundation alone and I love it.
Jean Judith J.
16 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige, Golden Beige more...
This foundation gives me a natural finish with a decent coverage. I would reach for this when I want to do a natural make up look. I had to mix 2 shades though to get my skin tone. For the price, I would say it is a good quality and something I do enjoy using. The glass packaging is quite nice although it has a different applicator, it wasn't really bad. I still find it easy to use. I used flash in the other photo and I would say it didn't give me a bad white flashback! wet n wild Photo Focus Foundation Dessert Beige & Golden Beige
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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