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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Anna R.
Maryville, TN
41 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I like this foundation a lot. It lasts a long time and I’m overall satisfied with it but there are some cons. The foundation gets cakey real fast. But a little goes a long way. I have combo skin and it does stick to my dry patches but I typically wipe it off of my dry patches and just put concealer over.
Trinity A.
3 reviews
Review for: Porcelain more...
After watching a bunch of YouTube reviews on this foundation I was already sold and thought it was worth a try and let’s just say I was very impressed. It offers a high end finish for less than a fraction of the price. Being a fair skin girl I struggle to find a shade of foundation at the drug store that matches perfectly and the lightest shade of this Wet N Wild foundation does just that! This foundation can last up to a couple months because though it is slightly more of a sheer foundation a little drop does goes far! This foundation is definitely a steal for the price and I highly recommend to anyone who is looking for a foundation that is inexpensive but, still looks great!
kristan m.
15 reviews
Review for: Cream Beige more...
So for me personally, I have a combinations of oily and dry skin.
This foundation is full coverage, and some what quick to dry. It doesn't feel heavy on my face, but as the day goes by you can start to feel it.
The lighter shades are a little more watery than the darker shades...
the shades them selves are either going to be a perfect match, or you're going to need to get two shades and mix.

I'm not in love with the spatula to use the foundation.
Would prefer a pump.

It's okay for the price
Kaley M.
Windermere, FL
189 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
If you need a full coverage matte foundation that isn't going to budge, then this is for you! I like to apply it with a sponge but I've used a brush too and both worked splendidly. It builds up well but does dry down fast so you don't want to leave it sitting for too long. If you have dry skin like me, I recommend using a good moisturizer first because it does collect in my dry patches.
Victoria B.
Bakersfield, CA
234 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
So sad because everyone seems to rave about this and I cant seem to find my right shade . I also thing that the chemical smell with this foundation is like knock your socks off overwhelming . I am hoping that they will at some point extend their shade range so that I can maybe get the chance to try a shade that matches my skin better than the 2 that I tried did . The formula is beautiful on 
Sarah W.
5 reviews
Review for: Nude Ivory more...
This foundation is affordable, but has some cons.  1. It smells like paint. 2. It oxidizes on my skin. 3. It creases in my smile lines.  Overall, for a foundation that is full coverage, less than $5, and hasn't caused me breakouts, I think it's worth the price.  If you have more to spend, don't settle for this.  If you DONT have more to spend, this is a great bet.
★Lorena A.
21 reviews
Beauty Junkie Expert Level 1
This foundation is pretty great! It’s very long lasting and isn’t a splotchy on application. It applies pretty smoothly with a damp beauty blender. It’s a very heavy full coverage foundation though so usually use a light hand but if you like super heavy this foundation is for you. I really like this foundation and would recommend to others.
wet n wild Photo Focus Foundation
Alejandra C.
78 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
On a trip to Target to pick up some new makeup I came across this foundation. I decided to try it because well why not. I like the overall coverage of it. I don't need a lot of coverage so usually I go for something light. This foundation is more medium coverage which is perfect for me. I noticed that it has a matte/natural finish. It has a scent, not my favorite but honestly I don't even notice it especially once its on. The applicator makes applying the product much easier since! It is also cruelty free. This is my new favorite foundation.  
Raya L.
Concord, NC
84 reviews
Beauty Junkie Expert Level 2
This foundation is amazing! It’s a matte formula but not overly matte. It looks very skin like and is so comfortable to wear. It also lasts a while not settling into fine lines or emphasizing pores. I prefer it applied best with a brush allowing the most possible coverage. I find that when I use a sponge a lot of the product gets soaked up into it because it is a more liquid formula.
Aimee M.
Richmond, BC
26 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
I was so excited to try these as a lot of YouTube gurus have been raving about it. I thought I was someone not too picky about smell but I now find myself staying away from this bec of it after less than a week of using it. The texture also feels a little oily. The smell doesn’t stay and I think that when I finally find the right powder to set it with, it’ll stay on. I experienced caking after a day of wearing this, which I don’t normally have. Giving it two stars for now because I still want to test it out longer and find the best powder for it. I set it with cover girl loose powder before. I have two more I can use but if they don’t work and I have to buy another one, I won’t. Hopefully my update to this review will be much better! But I’ll still deduct points for the smell!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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