wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,881 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8589)
Q&A (462)
Media (1718)
Erin F.
Hickory, NC
79 reviews
Beauty Junkie Expert Level 1
It has great coverage but like all full coverage foundations a little goes a long way but it does spot out my dry spots but with a good primer seems to do very well.
Marissa F.
San antonio, TX
112 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
YES YES YES! Love how many shades these come in, love the price, and LOVE the quality! Only thing, make sure you moisturize before because this can cling to dryness. Very HD.
Emily H.
Houston, TX
6 reviews
For a natural medium coverage foundation, this is perfect. Make sure your skin is hydrated, it does tend to cling to dry patches. It blends well and dries down fast.
Beth S.
33 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I would give no stars if possible this was so thin it covered nothing with all good reviews I was expecting this awesome cheap foundation I just got cheap foundation
Mary C.
Hinsdale, IL
30 reviews
I just tried the foundation after all the Hype on youtube!  I have oily skin (really oily in the T zone).  I apply my Gorgio Armani Prima, usually Guerlain Primer, and then some type of pore minimizing primer *make up forever, Loreal, or Benefit. After letting this all set, I apply this foundation with a make up sponge. I find dabbing it works really well. It blends wonderfully. It is not patchy on me at all. Coverage is Medium (buildable). After I apply concealer, I set this foundation with Airspun translucent powder (well I actually BAKE my face with this powder). I let the powder set while I do my eyes. Then brush it away. I use milani setting spray.  How does it wear all day... pretty do. It is not as good at Estee Lauder doublewear.. but is better than Clinique, Armani Silk, and Make Up Forever HD.  It does get oily in the T zone midday. I just powder and go. It does slip and slide on my nose (I wear glasses) but so does most other foundations. It photos very well (hence the name).

Hope this review hwlps:)  It is so cheap...even if it doesn't work out.. you really aren't out too much $!

Reanna B.
198 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
Really liked this foundation there is a slight smell but not bad it is soft dewy looking looks beautiful on skin it is the best light texture feels great on the face
Holly C.
East Lynn, WV
54 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
It’s a no for me! I didn’t like the way it applies at all. Very blotchy and streaky. I tried over with this product several times and every time it was just bad. I wouldn’t recommend it.
Ana S.
10 reviews
The foundation goes on smoothly and gives what I would say is medium coverage, dries to a matte finish and wears good all day. Only downside is it has a slightly potent smell like paint.
Jordan J.
Grand Bay, AL
200 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
This is a good foundation for the price. My only problem is that it makes me extremely oily. It's fine if I powder throughout the night but I don't always have time for that
Hannah H.
9 reviews
Purchased at: Walmart
Review for: Rose Ivory more...
Amazing product! It has an obvious chemical smell, but that goes away once the foundation has dried. It has light - medium coverage, and feels amazingly light weight and is buildable. It gives a very natural look.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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