wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,097 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,280)
Q&A (525)
Media (1829)
Jessenia R.
Gainesville , FL
95 reviews
Beauty Junkie Expert Level 2
OMG. I don’t know why I don’t buy this foundation before. It’s perfect. Make my face a flawless look. It’s so lightweight looks natural. It’s medium coverage but is buildable.
Jolie N.
San Antonio , TX
173 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
This product smells like paint but this is one of my most favorite foundations of the year! It applies very nicely and doesn’t make my pores look bad. Lasts quite a while too!
Heather M.
88 reviews
Beauty Junkie Expert Level 2
When I first saw this product, I was disappointed that yet again, there was not a shade light enough for me. However, I got a free sample of it with an order from the Wet N Wild site, and despite how it looks in the bottle, the lightest shade is a near perfect match for me. The price point is amazing. I was extremely impressed with the formula too. I like the little spatula applicator. I tried it over my ELF primer first, but they didn't work well together. The primer is too greasy, and it lets the foundation slip around or wipe right off. When I apply this, I use a matte translucent powder underneath first, apply the foundation, and blend it out with a dry beauty blender. When I'm finished with my routine, it looks fantastic. It's light on the skin, even with the layers of powder I use. Feels like I'm not even wearing it. Stays in place all day. It does smell a bit like latex paint when you first apply it, but that goes away as it dries. I would absolutely recommend it.
Melissa C.
Prairie du Chien
24 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is the best! I don’t usually like to wear foundation. It makes my skin look too caked on with makeup. But this foundation is super light weight! It doesn’t feel like I have foundation on! I will definitely buy this all the time! wet n wild Photo Focus Foundation
Bina M.
Bronx, NY
26 reviews
Review for: Other more...
This made my skin itch both with primer and without! I don't know why, but finding my shade was difficult because there is no system to help with the color matching! Yes I would try it again to give it another try and do another review so I want to be fair but it didn't work out for me the first time that I tried it. Don't get discouraged by this post and go out and try it for yourself if you want to and you might just love it
Kristen H.
Delmar, DE
16 reviews
I think this is my favorite natural foundation right now. I don't really buy those high end makeup brands for one I'm not spending that much on makeup and for two I am not a full coverage kind of girl
Megan G.
58 reviews
Beauty Junkie Expert Level 2
This is a great drugstore foundation that actually works! Fantastic coverage and finish with and without a primer.

I'm not a fan of the spatula applicator or the paint like smell, but it's a great formula and the smell dissipates a few seconds later. Takes about two coats for full coverage for me. It has a nice dewy finish and doesn't cake up. Works with different concealers and powders and doesn't cake up unless I accidentally go ham on the powder.

Has a great wear time, humidity will shorten the wear time but it's still good coverage.
Brooklyn M.
united states
558 reviews
Beauty Junkie Expert Level 5
Purchased at: Walgreens
Review for: Buff Bisque more...
This is my favorite foundation ive been using it for about a year. I have oily skin with dome dry patches and it does the job! Full coverage. Hides any imperfections I love it ❤
Shyannemakeup K.
27 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
Love this foundation by Wet n wild. I found the finish of the foundation to be a matte finish. This found is long lasting. The foundation smells like vanilla. I do recommend this foundation to other.
Sydney M.
16 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love this foundation! I was kind of scared because it was drugstore but it feels great on my skin, and lasts all day! It is also super easy to apply. I will definitely try this foundation out again!
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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