wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,880 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8588)
Q&A (461)
Media (1718)
Heather M.
87 reviews
Beauty Junkie Expert Level 2
When I first saw this product, I was disappointed that yet again, there was not a shade light enough for me. However, I got a free sample of it with an order from the Wet N Wild site, and despite how it looks in the bottle, the lightest shade is a near perfect match for me. The price point is amazing. I was extremely impressed with the formula too. I like the little spatula applicator. I tried it over my ELF primer first, but they didn't work well together. The primer is too greasy, and it lets the foundation slip around or wipe right off. When I apply this, I use a matte translucent powder underneath first, apply the foundation, and blend it out with a dry beauty blender. When I'm finished with my routine, it looks fantastic. It's light on the skin, even with the layers of powder I use. Feels like I'm not even wearing it. Stays in place all day. It does smell a bit like latex paint when you first apply it, but that goes away as it dries. I would absolutely recommend it.
Melissa C.
Prairie du Chien
24 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is the best! I don’t usually like to wear foundation. It makes my skin look too caked on with makeup. But this foundation is super light weight! It doesn’t feel like I have foundation on! I will definitely buy this all the time! wet n wild Photo Focus Foundation
Jolie N.
San Antonio , TX
172 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
This product smells like paint but this is one of my most favorite foundations of the year! It applies very nicely and doesn’t make my pores look bad. Lasts quite a while too!
Bina M.
Bronx, NY
21 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This made my skin itch both with primer and without! I don't know why, but finding my shade was difficult because there is no system to help with the color matching! Yes I would try it again to give it another try and do another review so I want to be fair but it didn't work out for me the first time that I tried it. Don't get discouraged by this post and go out and try it for yourself if you want to and you might just love it
Ashlie B.
18 reviews
Beauty Junkie Expert Level 1
I love this foundation! Its easy to sheer it out with a beauty blender, or layer it up to add more coverage. It has a beautiful finish, not too mat but not super dewey either.
Jessenia R.
Gainesville , FL
95 reviews
Beauty Junkie Expert Level 2
Review for: Desert Beige more...
OMG. I don’t know why I don’t buy this foundation before. It’s perfect. Make my face a flawless look. It’s so lightweight looks natural. It’s medium coverage but is buildable.
Talysa L.
8 reviews
Review for: Shell Ivory more...
This is a good foundation its my 2nd favorite. The color matches my skin tone perfectly. It last almost all day. Its not a very heavy foundation and feels amazing on the skin.
Brooklyn M.
united states
480 reviews
Beauty Junkie Expert Level 5
Purchased at: Walgreens
Review for: Buff Bisque more...
This is my favorite foundation ive been using it for about a year. I have oily skin with dome dry patches and it does the job! Full coverage. Hides any imperfections I love it ❤
Shyannemakeup K.
27 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
Love this foundation by Wet n wild. I found the finish of the foundation to be a matte finish. This found is long lasting. The foundation smells like vanilla. I do recommend this foundation to other.
Jessebliffen B.
118 reviews
Beauty Junkie Expert Level 2
Purchased at: Target
They have many shades, coverage is good but dries very matte and cracks in places if you set with powder to much. I dont really recommend this product for those with dry skin
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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