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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Rida H.
Hattiesburg, MS
45 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is definitely my favorite drug store foundation and in a drugstore queen. This is so easy to apply and blend. Like. It blends like smooth milk if that makes sense 😂 I can even blend this with my fingers and it'll look like I used a beauty blender. The coverage is really good and an acneridden girl like me needs some coverage. Yeah there's a slight paint-like smell to it but it vanishes in like a minute.
Caraline W.
Elizabeth, CO
35 reviews
Beauty Junkie Expert Level 2
This is my everyday foundation, I love it. It gives my skin a really nice finish. My biggest problem with foundation is that it always gets splotchy on my nose and completely wears off after about 4 or 5 hours of wear. This one is the first I've found that doesn't do this and actually lasts through a whole (sweaty) work day! I do wish it had a pump instead of the wand but the wand it comes with is still a good applicator, however it does it get difficult to get product at the bottom of the bottle. My only big gripe is the plastic holding the lids pops off fairly easily but the lid itself still stays on and sealed so it isn't a huge deal.
Jenna Q.
Tampa FL
166 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I’ve been using this foundation for a few months.. it’s workable but I think after I’m finished with the bottle I will look for something better. I notice sometimes it doesn’t blend as well as id like or give the complete coverage I’m looking for. But for the price you cannot complain. I love wet n wild especially their lipsticks.
Lauren M.
Tampa, FL
125 reviews
Beauty Junkie Expert Level 2
This foundation is the best thing I’ve ever tried from the drugstore. I bought it to give me a super full coverage look for an event because I don’t typically wear liquid foundations and didn’t want to spend a lot of money. I wear this underneath my MAC studio fix powder plus foundation. It blends so nicely and gives full coverage. The applicator is kinda wobbly but it’s nice to have something there. Originally I bought this a shade lighter than I needed so I repurchased in a darker shade and I will say the formula changed the lighter one was much easier to blend and didn’t dry too fast. The darker one I struggled with because it would dry quick and that made it harder to blend. So when I use this product now I use the lighter shade with an illuminator and it’s absolutely beautiful. I honestly can’t believe it was only $5
Rebecca E.
10 reviews
OMG!! I love this foundation!! It is really great! It’s has just the right amount of coverage where it’s not full coverage but it’s just enough where it looks like your wearing no makeup at all! The only down side is that it smells like paint when you first put it on. But if you want a really good inexpensive foundation than you can put up with the smell. I love this and I’m sure you will once you try it!!
Stephanie H.
Punta Gorda, FL
35 reviews
Beauty Junkie Expert Level 1
Ok so this foundation is amazing for drug store foundation!! It go on the skin so smooth making your skin look like it has a filter on it!! I have gotten alot of people hooked on this foundation!! It is cruelty free!! The only thing is the smell. It smells like paint or something like that, but when it drys down you can't smell anything. So if you can handle the smell for a few minutes than try this out!!!
Naomi S.
40 reviews
Beauty Junkie Expert Level 1
Review for: Peach Natural more...
My new favorite foundation. It's medium coverage which is exactly want a wanted. Not too light not to heavy and it's buildable. I'm medium/olive skin so I wasn't sure about the shade selection but the one picked up matches pretty well. Staying power is good with setting powder but without powder I lost coverage on my nose and was a bit oily. As the claims say, it photographs good too. I've gotten a couple compliments after only having it im my routine it for a short time so I'm all about it. For the price and the easy availability it's a great find.
Ashton P.
Dakota City, NE
175 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I have a love hate relationship for this foundation! I love it because it’s really pretty on the skin and inexpensive. I hate it because I can’t find the perfect shade for me. I have bought many different shades and they either are to a gold/brown undertone and make me look orangy, or the lightest shade has a really pink undertone and looks nasty on my skin after I blend it out. I have just worn the ones with a orange tones and it looks beautiful and smooth but the color range and shades suck
tahnea e.
187 reviews
Beauty Junkie Expert Level 3
Review for: Desert Beige more...
This is my new favorite foundation. It goes on with an odd "dry" feeling, but it isn't drying. It's hard to describe. It takes a bit to get used to but I reallly love this foundation. It stays on all day, is a great match to my skin, and when blended with a damp sponge it just looks flawless on the skin. I love how my skin looks with this foundation! I'll definitely be purchasing more of this foundation.
Karen R.
Durham, NC
64 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
No me agrada que no las podamos probar en la tienda, el color que tengo no es el mío, pero no es tanto problema, solo la mezclo con una más obscura y ya está! La base es increíblemente buena! Si no te tomas fotos o grabas videos, pues si tienende a verse más blanca en cámara, por eso sería de comprar una más obscura para que se vea mejor, pero si la usas para diario recomendadosima!! Yo la uso de diario
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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