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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,356 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8356)
Q&A (454)
Media (1664)
katie m.
10 reviews
This is my quick go to foundation. It lasts all day long. Helps hide blemishes. Has no chemical smell. Does not make me break out. It has a beautiful finish. I highly recommend it
Aubrey P.
New Paris, PA
46 reviews
Beauty Junkie Expert Level 1
I love this stuff! I have even used high end products and this product is still one of my all time faves! I always repurchase and i love it its cheap and it works what else could u ask for
Melodie C.
Staten Island, NY
37 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
Other than the weird smell this foundation is one of my favorites. The coverage is good and looks beautiful in pictures. I must add that a little goes a long way, so no need to cake it on.
Jenn M.
San Antonio, TX
28 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I have quickly fallen in love with this foundation. I love the finish, the color is perfect, and it's super easy to apply. I wish it had a teensy bit more coverage, but overall it's great!
Sydney F.
Dayton, WA
26 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain, Soft Ivory more...
Best drugstore foundation! For only about $5, you can’t beat this. It has a medium-full matte finish. Doesn’t feel heavy or greasy. I have normal-oily skin and I do experience some slight creasing and oil peeking Through at the end of the day. The shade range is great for drugstore, and can be used to create a flawless glam look.
Stephanie M.
McDonough, GA
46 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I actually love this foundation. It does not move around during the day. It does not break up when I get oily or sweaty. It does feel tacky at first, but I set it with powder and perfect.
Marlene L.
Wilson , NC
102 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I really can’t say enough about this foundation! I love it just as much as my high end foundations! It last a long time and I have pretty oily skin! It a matte finish and it’s affordable!
Carolina M.
midway park , NC
48 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
this has to be one of my top drug store foundations i’m already on my second bottle , i love how media coverage it is and between matte and dewy . Love this foundation never disappoints !
Brittany R.
82 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
This is a really good drugstore foundation if you’re looking for something more natural coverage. The smell is a bit intense at first, but it goes away once you’ve applied it to your face
Samantha T.
New Castle, PA
242 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
For a super cheap foundation it sure does meet every need of mine in a foundation. it is super blendable and medium to full coverage. it feels so light on the skin and makes me look flawless
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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