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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (456)
Media (1673)
Jenna C.
Dexter , ME
11 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
So, I definitely got sucked into the hype surrounding this foundation, and because of the price I HAD to give it a go. I honestly don't love this. First of all, this is way too matte for me and it really clings to every crevice on my face. I do have dry skin, and I have textured skin, so I definitely don't recommend this to others with these concerns. Also, it smells like paint and is so freaking thick and tacky, but gives little to no coverage. I do have a lot of redness and this doesn't help at all. I could deal with the smell and even the tackiness if it was like the Kat Von D Lock it Foundation and dried down quickly, but it doesn't. It will dry down, but it takes a while. It feels so sticky on my face and it honestly makes such a mess. The foundation seeps into the beauty blender like no other, and leaves it feeling heavy and sticky. I can't even use a brush with it because it gets WAY to streaky. My other issue is that I got the palest warm shade, but it doesn't have a warm undertone. The foundation is actually more pink than anything, and that's it's worse offense in my opinion. The only reason I'm giving it three stars is because of the price, and it's nice when mixed with some of my other foundations. But otherwise, I wouldn't recommend it.
amaiya C.
48 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love this foundation! The scent smells like paint but it goes away after a while. I usually apply one layer than touch up my cheeks if needed! wet n wild Photo Focus Foundation
Melodie C.
Staten Island, NY
37 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
Other than the weird smell this foundation is one of my favorites. The coverage is good and looks beautiful in pictures. I must add that a little goes a long way, so no need to cake it on.
katie m.
10 reviews
This is my quick go to foundation. It lasts all day long. Helps hide blemishes. Has no chemical smell. Does not make me break out. It has a beautiful finish. I highly recommend it
Sydney F.
Dayton, WA
26 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain, Soft Ivory more...
Best drugstore foundation! For only about $5, you can’t beat this. It has a medium-full matte finish. Doesn’t feel heavy or greasy. I have normal-oily skin and I do experience some slight creasing and oil peeking Through at the end of the day. The shade range is great for drugstore, and can be used to create a flawless glam look.
Marlene L.
Wilson , NC
102 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I really can’t say enough about this foundation! I love it just as much as my high end foundations! It last a long time and I have pretty oily skin! It a matte finish and it’s affordable!
Jordan P.
Titusville, FL
6 reviews
Great foundation. I have very oily skin and this holds well throughout the day. It has a chemical smell to it but the coverage is great. I love the paddle applicator and the shade range. Overall a very good foundation.
Stephanie M.
McDonough, GA
46 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I actually love this foundation. It does not move around during the day. It does not break up when I get oily or sweaty. It does feel tacky at first, but I set it with powder and perfect.
Vivian S.
New York, New York
30 reviews
Beauty Junkie Expert Level 3
This foundation was inexpensive. I love bargain makeup, but I typically steer clear of drug store foundations because I have such sensitive skin. I picked this up because of a Tati review on youtube, and I have to say, this foundation was GREAT. For under $5, it really cannot be beat. It's a bit runnier than I prefer, but the smell is not overpowering and reminds me of Bobbi Brown's matte finish line. I have oily skin, and this foundation does dry to a matte finish, HOWEVER, after about four hours my skin does become shiny. I think this is the difference between this makeup and a higher end foundation like Benefit's Liquid to Powder. With the latter I could go hours and stay shine-free, but with Wet n Wild I would recommend you pack some translucent setting powder just to touch up. Overall, good coverage, excellent finish, good blendability, and fantastic price.

You can see in the photo below that my forehead acne shows slightly through. The only products I am wearing are elf mineral primer, Golden Beige WW foundation, setting powder, and brow gel.
Alyssia M.
329 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
This is a pretty good foundation over all, yet I wouldn’t say that it’s super full coverage! Atleast for me, but I am comparing it to, let’s say something like Jouer, but it’s a good one!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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