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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,379 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8379)
Q&A (456)
Media (1670)
Evelin A.
46 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I have golden under tones and this foundation fit my skin tone perfectly. It has a semi matte finish with buildable coverage. Doesn't have flashback. And cruelty free plus it's super affordable
Noreen N.
62 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I like this foundation, it definitely exceeded my expectations. It works well with combo skin, gives medium coverage. Just do not apply too much, could make you cakey!
Maria H.
Elgin, SC
57 reviews
Beauty Junkie Expert Level 2
Review for: Desert Beige more...
I am impressed with the coverage, not many drugstore foundation give off medium-full. Well besides the infallible by L’Oréal. I love the formula and everything but the only two
Things I don’t like is that I don’t have my perfect shade and that is smells like paint
Sarah Skye T.
14 reviews
Review for: Buff Bisque more...
This is my everyday foundation! I have tried so many and none (from drugstore to high end) does me justice like this one does! Lightweight, full coverage, long lasting — I can’t get enough!!!!!
Briana B.
Matewan , WV
84 reviews
Beauty Junkie Expert Level 2
I have the worst oily skin and I cannot believe this $5 foundation works so good! Literally does not budge! I wore this for almost 7 hrs and it looked like it did when I first out it on! This is something I would def recommend if you are oily
Arzoo G.
1 review
Review for: Buff Bisque, Peach Natural more...
This product is very easy to use on skin and doesn’t cake your skin at all.Love this product for school cause it’s really natural and looks like your skin.The application is easy to spread in your face.
peyton r.
O Fallon, IL
84 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
this is my favorite drugstore foundation!!! the coverage is great, it’s super buildable for full coverage or it can be light coverage too. it lasts all day and makes my skin look so good! i would recommend this to anyone!
Jacquelynne V.
Brownsville, TX
105 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
This foundation irks wonders!!! I left my high end foundation for this one. The coverage is amazing. I get so many complements at work. It’s a matte finish. I wouldn’t change this for anything I swear.
Moriah P.
42 reviews
Beauty Junkie Expert Level 1
Who would have ever thought I'd find my HG foundation for $4.68 at Walmart? I have a lot of high-end bottles of foundation (everything from CT's Magic Foundation to NARS Luminous--if it has had hype, I likely own it. I'm a seriously crazed foundation junkie, always searching for that perfect formula) that are now sitting unused all because of Wet n Wild. I'm amazed. I'm dumb-founded. I'm shook over how great this product is for a drugstore item. The spatula tool is great for people who don't want to touch their face eve (& helps cut down on the mess of using liquid). The bottle is a heavy glass that feels upscale. & the coverage of this is just...amazing. I have issues with hormonal breakouts (& I don't help that issue one bit because I seem to have to turn any breakout into scabs) & I barely/rarely need to use concealer with this. Oh, & they have shades light enough for my legit paper-colored winter skin (which quite a few higher-end brands fall short on that one).

 I've been using this every single day because of how much I love the way it makes my skin look. If you haven't tried it yet, go, go go! 

P.S. I smack this (okay, smack might be a strong word--but you get the gist)  all over with the spatula & then use a damp beauty blender to bounce it into my skin. I've found it works the best with this formula.
Natalie L.
Wilmington, MA
14 reviews
Review for: Nude Ivory more...
This is hands down my favorite foundation, not just from the drug store, but pretty much overall. Wet n’ Wild has really stepped their game up, do not under estimate them! Drugstore is really coming for the high end brands. Most of their products, much like this one, are vegan, and I’m pretty sure every single product is cruelty free.

I would say it’s a medium coverage foundation, but it has buildable coverage. Right now I’m using shade Nude Ivory, but it has a little bit too much of a pink undertone and I have more of a neutral undertone. I think if I mixed that and Porcelain it would be a perfect shade match. It’s pretty quick drying, so when applying I would work FAST. At first I thought l was applied best with a flat top brush, but I actually like using a beauty blender with it. It covers my redness and acne marks flawlessly as well.

The packaging is really high quality as well, it actually is nicer than some of my luxury Sephora brands. It’s a nice glass bottle with a plastic screw top. My only complaint with this packaging is that is has a spatula applicator and not a pump. It’s not as sanitary as I would like it to be. There is one fluid ounce of product, which is pretty much the standard for liquid foundation across the board from drugstore to high end.

The range has 20 shades online, and it could use some work for the deeper darker shades. In stores, I’ve noticed that there is only about 10 shades, which can be discouraging and disheartening for people of color who want to try this product.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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