wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,084 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,262)
Q&A (524)
Media (1828)
Anshali L.
Castro Valley
1 review
Review for: Soft Beige more...
This foundation is amazing! It has a satin like finish that makes your skin look so good when it’s done applying. After the application it feels very lightweight and is easy to apply! wet n wild Photo Focus Foundation I would highly recommend this to others!
alissa r.
29 reviews
Beauty Junkie Expert Level 3
I love this foundation! I have dry to oily skin, but this does not cling to dry patches, nor does it make my skin too oily! This foundation gives me a nice, flawless base and I was extremely impressed with it considering the low price. This foundation beats a lot of high end ones I own!
Grecia A.
38 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
Me gusta que no se ve la cara blanca cuando tomas fotos con flash. Me gusta que se ve como algo natural y es duradera. Y entre mas apliques tendra mas cobertura. Lo unico que no me gusta es que tiene un olor muy fuerte a pintura.
Casey C.
80 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
This is a great affordable foundation. It Has medium coverage and a decent shade range. It is somewhat drying on my normal to dry skin, but not so much that I will not continue to wear it. Definitely a great drugstore foundation!
Roxie K.
Jackson, MI
572 reviews
Beauty Junkie Expert Level 4
This is another good foundation. I have too work with this one a little bit more. I need 2 different kinds to get my skin complexion. When I have accomplished this it looks great. Very ease to work with.
Lauren H.
Three Rivers, MI
464 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
This is absolutely my favorite drugstore foundation. It looks flawless in my skin all day and the price is cheap! They have quite a variety of shades. I get mine at walmart, meijer or any drugstore.
Evelyn A.
17 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
Works Amazing ! Works great with oily skin ! Last me all day on a work day! (8+ hours). Will always be my to go foundation on a work day or even a date night ! Really love wet n wild products they are are favorite makeup brand !
Brittanie R.
Powell, TN
52 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
The smell is a little weird but this foundation is amazing for the price. It has a spatula to apply it to your face without having to put some on your hand etc. I repurchase every time I run out.
Ashley A.
15 reviews
Beauty Junkie Expert Level 1
This foundation is BY FAR my favorite. I choose it over high end all day every day. So matte and affordable! Every picture I take my skin looks so clear and matte!
Cassie G.
13 reviews
Great coverage and feeling on skin. The only problem is that if you have dry skin you should apply a hudrating primer first or dewy setting spray because it sometimes it emphasizes your dry skin.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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