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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
syd V.
70 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This is an okay product. I don't really like the smell but it is manageable. I really like full coverage foundation and this is more like a medium and I don't really like that. It is also very runny.
Suneet F.
Allen, TX
48 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I love this foundation! It easy to blend and matched my skin perfectly! It doesn’t crease and last all day! It’s light weight and medium coverage. Looks great in pictures without any flashback. I will definitely rebuy this product!
Madison Z.
331 reviews
Beauty Junkie Expert Level 4
I love this $5 foundation! It is amazing for the price. I've seen different reviews and I decided to give a go myself and I'm glad I did! The only downside to it is the fact is smells strongly of paint.
Esmeralda M.
7 reviews
This foundation is so great! It has a good, decent, amount of coverage. It is not too heavy and lasts quite long...even when you sweat. Only problem is the smell...sort of smells like paint. You can build this up for more coverage.
Heather T.
5 reviews
Review for: Shell Ivory more...
This is the only drug store foundation I use. Looks great in pictures and in person. They have tons of different colors and undertones which I love. Easy to blend out and doesn't irritate my skin.
Mariah B.
Fresno, CA
24 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
my favorite drugstore foundation. i love that it has a spatula, makes it super easy to apply. i have dry skin and it’s very dewy. for the price i think it’s amazing . i recommend this to anyone :)
alissa r.
27 reviews
Beauty Junkie Expert Level 3
I love this foundation! I have dry to oily skin, but this does not cling to dry patches, nor does it make my skin too oily! This foundation gives me a nice, flawless base and I was extremely impressed with it considering the low price. This foundation beats a lot of high end ones I own!
Grecia A.
38 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
Me gusta que no se ve la cara blanca cuando tomas fotos con flash. Me gusta que se ve como algo natural y es duradera. Y entre mas apliques tendra mas cobertura. Lo unico que no me gusta es que tiene un olor muy fuerte a pintura.
Maddie W.
4 reviews
Review for: Shell Ivory more...
Good coverage and super nice finish. I love this foundation. I have dry/combo skin and it works really well for me. It has a weird smell though. Once it’s on your face you can’t smell it. I am definitely going to keep using this!
Roxie K.
Jackson, MI
571 reviews
Beauty Junkie Expert Level 4
This is another good foundation. I have too work with this one a little bit more. I need 2 different kinds to get my skin complexion. When I have accomplished this it looks great. Very ease to work with.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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