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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Jas. J.
625 reviews
Beauty Junkie Expert Level 5
Review for: Golden Beige more...
Okay so I really do love this foundation! It’s about $5-$6 and you can find it anywhere! The foundation does as advertised like it smooths out any imperfection, has great coverage & doesn’t really have like a smell it’s a rose water smell not the nasty foundation smell lol. Like I said I loved the foundation however I hate their marketing. The darkest color in the store is still for a person that is basically white! They don’t have any colors darker the one I picked up was one shade lighter than my skin but god forbid I get a tan it will never work at all & I wouldn’t be able to find this in store if I needed it. Wet & wild needs to do better all across the board in putting the medium deep- dark shade in the store because let’s be real nobody’s going to order a $5 foundation just to pay $6.99 shipping to then have to wait for their drug store foundation to come in the mail 🙄.
Ally H.
3 reviews
Review for: Soft Ivory more...
For me, I don't like this product at all. It's got a paint smell for starters & it's strong. Also, it breaks my face out & i don't like the way it applies. I already have oily skin & to me it just made me more oily. At the end of the night I could see patches on my nose & it moved after I applied contour/blush. It also didn't emphasize my pores but it didn't minimize them either. I personally don't care for this foundation at all. 
faith i.
53 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I picked up this product a little while ago and I'm not very satisfied. It is very liquid and dries quickly on my skin. honestly when I'm wearing it, it does not feel good on my face. it was very cheap so that makes sense. not full coverage. and does not last all day. :(
rosie r.
Pacoima , CA
259 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
This is my second time purchasing this foundation. I originally purchased it because I was on a budget but in need of a foundations I had seen great reviews on it so I decided to try it. I have oily acne prone skin and a lot of higher end foundations have clogged my pores and caused my skin to break out or caused irritation. This foundation however is light and doesn’t feel caked l love it. It’s my go to foundation.
Faith B.
104 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
I am already a wet n wild fan so I love to try many of the new products they come out with. Usually when it comes to foundation I will splurge a little to make sure I'm getting the best coverage. I also have sensitive skin so I'm not the type to just pick a random foundation and try it out. However, everytime I'd walk into walgreen's and check out their wet n wild products I couldn't help but be really curious about this foundation. Finally gave in and you guys..I've never found a drugstore foundation that works as good as this does. It's got a matte finish and covers amazingly well. It does stink. It smells kind of like paint but I'll take that with the quality I'm getting from this foundation. Its also super affordable.
Frecita C.
Mersedes , TX
105 reviews
Beauty Junkie Expert Level 2
Este producto no funcionó en mi piel quizás probaré otro,me encanta esta marca no tengo nada en contra del producto este es muy bueno probaré otro de esta misma línea ya q porcelana no me funcionó esto es por culpa de mi cara reseca 😢 pienso utilizarlo de todas maneras hidratando mi piel muy bien esto llevará demasiado trabajo
Angela P.
6 reviews
Review for: Buff Bisque more...
I am your girl with dry fair skin that is acne prone. - oxymoran right? 
Anyways I have the WORST time finding a foundation that doesn't stick to my dry patches, cause acne, look cakey, and doesn't separate on my skin. THIS IS IT. This wonderful drug store foundation is amazing. It does everything I need. The only downside is it doesn't stay on for 12+ hours :( I also probably touch my face too much. 
Kat D.
Biloxi, MS
614 reviews
Beauty Junkie Expert Level 4
Review for: Mahogany, Soft Ivory, Golden Beige, Porcelain, Classic Beige, Nude Ivory, Toffee, Shell Ivory, Caramel, Rose Ivory, Cream Beige, Cocoa, Espresso, Buff Bisque, Mocha, Soft Beige, Desert Beige, Peach Natural, Amber Beige, Bronze Beige more...
This has become my NUMBER ONE go to Foundation. I used to wear only Double Wear from a competing brand. Not anymore! I literally have three different shades of this because I use it for highlighting and contouring. I have mature and oily skin and this foundation lasts and doesn’t sink into my fine lines and wrinkles. It also delivers on its promise to photograph well. It’s become harder to find good foundation the older I get, but this is an amazing product. You can get it for as little as $2-3 a bottle if you hit the right sales also.
Jenna Q.
Tampa FL
166 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I’ve been using this foundation for a few months.. it’s workable but I think after I’m finished with the bottle I will look for something better. I notice sometimes it doesn’t blend as well as id like or give the complete coverage I’m looking for. But for the price you cannot complain. I love wet n wild especially their lipsticks.
Jaclyn M.
Allentown, PA
21 reviews
Review for: Buff Bisque more...
Actually, I don't know HOW I feel about this foundation. The first time I wore it, it was a perfect shade match, it looked amazing on my skin, and I had no irritation or sensitivity to it. The second day I wore it, it broke up on my chin, upper lip, and forehead, and my skin felt a little itchy. By the third day, my skin had almost shriveled up, even with heavy moisturizer, the color had oxidized insanely, and the patchiness I experienced was some of the worst I've EVER experienced. I don't know if it mixed with my moisturizer weirdly, if it was just hurting my sensitive skin, or if it just dried me out that badly that quick. I threw it out due to the bad reaction though. I wasn't taking any chances. I'd say this is just not for dry skin, but on the right person, this could be an amazing product for under 10 dollars. 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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